This blog post outlines the features of a modern ad server and describes why they’re indispensable to advertisers and media owners today.
Meet Nick Cuniffe, Senior Director of Product Management at SpotX. As a SpotX employee since 2013, Nick knows what it takes to be successful working on the product team at a global company.
We’re gearing up for a jam-packed April and jetting off to events all over the world.
While client-side header bidding makes sense in display, where the header bidding phenomenon first emerged, the industry has continued to evolve, moving towards server-side model.
This blog post explores three aspects of programmatic advertising that will play key roles in its future growth.
Here at SpotX, we care about our developers, we also care about our customers’ development teams, which is why we’ve launched the SpotX Developer Center.
Header bidding emerged as a key trend for display in 2015, but given the inherent complexities associated with video, it’s only natural that header bidding for video didn’t emerge until at least a year later.
Learn how header bidder wrappers fit into the process of header bidding.
When it comes to connected TV, no one at SpotX is better suited to share predictions on growth in the industry than Allen Klosowski, VP Mobile & Connected Television. Last week, Klosowski shared key findings and predictions on the development…