Video has risen from laying horizontal and is now standing fully upright in response to the increase in popularity of vertical video. Surprisingly, vertical video has gained traction only in the last couple of years, nearly a decade since the introduction of the iPhone, whose height specs have gone from 4.5 inches to 6.23 inches in the 7-Plus. Very little vertical video content has been produced until recently.
We understand where connected TV stands now, but the question remains: What’s next?
Meet Joel DuBien, VP of Engineering at SpotX. A SpotX employee since 2011, Joel has seen it all. Top-tier engineering talent is of utmost importance at SpotX, so I sat down with Joel to learn more about what it takes…
VIDEO: SpotX CRO Sean Buckley and Roku’s Scott Rosenberg hosted a Town Hall at IABALM 2017 to discuss the convergence of digital video and television.
Here’s why it pays to get up-to-speed on Connected TV.
We wanted to highlight the hard work of our Inventory Operations team and in honor of awards season, we thought it would be appropriate for our highly experienced specialists to select their favorite ad creative from 2016.
We’re gearing up for a jam-packed February, with SpotXers jetting off to events all over the world.
One of the trickiest tasks media owners are faced with in the ad tech industry is knowing exactly when to adopt new technologies, as we’ve witnessed with the transition from Flash to HTML5. Now we’re observing the same trend as the industry shifts toward increasingly stricter privacy stances for app inventory with Apple’s new App Transport Security (ATS) requirements.
Connected TV devices come in many shapes and sizes.