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Video viewing on OTT has exploded, shifting the perception of TV and introducing a new approach to consuming content, managing audiences and what is most important to all of us: advertising. The TV industry remains strong, but at SpotX we’ve seen shifts in consumption habits that translate to large opportunities for both buyers and sellers.

To help educate the industry on the types of opportunities we are seeing, SpotX went to Advertising Week to sponsor and host events that provided a great avenue for thought leadership. From our sponsored panel, “Total Video & OTT for Premium Brands” to our hosted “SpotX Connect: Leaders in OTT” event, attendees packed the house with some of the industry’s best including:

  • AT&T
  • Hulu
  • NBCU
  • ESPN
  • SmartClip
  • Brightcove
  • Roku
  • Samba TV
  • VideoAmp

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Both of our events featured panels highlighting topics that ranged from OTT of tomorrow, OTT measurement and buying in OTT. Attendees walked away with major insight from industry vets who discussed strategies for success in the new streaming TV economy, scale, best practices and the shift in dollars taking place from spot TV towards OTT. Key takeaways were provided by thought leaders from the following companies:

  • Hershey’s
  • Vudu
  • Sling
  • DataXu
  • Lenovo
  • Newsy
  • Xumo
  • MediaMath

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While OTT is still on the rise, players within the industry understand its importance and the opportunity it represents.  Top buyers and broadcasters across the industry are waking up to its value and SpotX will continue to lead this conversation and explore the growth surrounding over-the-top video on connected TVs, gaming consoles and other connected devices throughout the rest of the year and into 2018.  

Interested in gaining more OTT insights? Download our new white paper that provides a clear path forward for brand marketers in OTT with insights from Airbnb, DISH Media Sales, Lenovo, Roku Inc. and VideoAmp.

Missed Advertising Week all together? Watch a replay of what went down during our panel here.

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