Publisher Highlight: XITE

Founded in 2008 in the Netherlands, XITE’s mission is to offer the best music video experience in the world. It currently reaches more than 16 million households across Europe, Canada, and the Middle East.

In addition to its new streaming service in the US, the company offers linear and 4K music channels and an interactive service via set-top boxes across its European footprint. The company revolutionized the way audiences experience music videos by allowing viewers to search, like, and skip through its vast catalog; enjoy channels curated by its team of music experts; and create personalized channels based on genre, era, and visual style using its unique Mixer feature.

All major music labels and many independents license their complete music catalogues to XITE, giving the company access to virtually every available music video. With average viewing time on connected TVs reaching over 45 minutes, XITE connects users with the best content based on dynamic targeting capabilities.

Learn more about XITE and how the company monetizes its content using SpotX as their primary ad server from US CEO Cees Honig.

 

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