White Paper: Field Guide to International Programmatic Video Audiences – A U.S. Publisher Perspective
Digital marketers worldwide are eager to target highly specialized audiences across screens, devices and borders. Publishers in the United States have responded by using programmatic technology and audience data to craft these niche segments and sell them through programmatic video platforms.
Those same publishers now seek to expand their presence in global markets. To do so, they must not only export those same programmatic techniques and technologies, but also leverage local content to drive audience engagement. This scenario presents a range of challenges from scalability and technology to institutional resistance and local regulations on data privacy and economic competition.
SpotX’s latest white paper takes a look at some of the challenges and opportunities facing U.S. based publishers as they expand their audiences around the globe.
Download your copy to learn:
- How the implementation of programmatic technologies and techniques have developed to different degrees in various countries and regions
- Quick insights about the markets in a number of key regions
- Challenges in how data can be used for audience targeting in different countries