White Paper: Auto Advertising – How Digital Video is Driving the Industry
Get your copy to learn:
- How the shifting digital environment influences automotive consumers’ behavior and expectations
- How to accurately measure performance of digital advertising
- Tips and best practices for building an effective digital video campaign
Video has played an integral role in the automotive advertising industry for decades—the combination of sight, sound and motion portrays the allure of a car in a way other forms of advertising can’t quite capture.
However, people shopping for cars today approach the purchase in a different manner than their predecessors; they’re informed, inquisitive and they have easy access to plenty of resources that can influence their purchase decision before they ever come face-to-face with a salesperson. It’s a pattern that will only become more pronounced as generations Y and Z gain more power within the market, which presents an interesting obstacle to the industry.
This white paper dives into the unique challenges that face the automotive advertising industry today and highlights the many opportunities for automotive advertisers to engage their consumers with video in the changing climate.
