VP of Marketing and Business Development at Brightcove, Mike Green, answered questions around brand safety as well as SSAI. With SSAI, publishers “are making one call to Brightcove SSAI which is designed to, in the cloud, access the both the content and the ad creative and stich those two things together and deliver one server-side ‘stitched stream’ to the end device …It [SSAI] enables reach, and enables better consumer end experience because the way the ads are stitched to the content makes sure it’s conditioned perfectly for the end screen,” explained Mike.
From Jun Group, Director of Publisher Strategy, Samantha Dascher, told us that publishers need to keep in mind the type of content with which most advertisers want to align. “They need to ask what is contextually relevant and contextually safe for brands to be advertising against,” shared Samantha. “We drive real people as verified by every third party on the planet, and if we don’t have a real audience, we don’t have a leg to stand on.”
Director of Content Syndication at Newsy, Freddie Godfrey, shared insight on trends in OTT and CTV. “It’s a growing audience, it’s a strong audience, it’s a loyal audience. You don’t have the same issues with OTT that you do on desktop and mobile; for starters, it’s a 65 inch screen that is always going to be seen.” explained Freddie. “In an OTT environment you are fed the advertising in a cable-like experience like most people grew up with…it makes the content much more palatable.”
