SpotX discusses ‘Total Video’ at BreakfastXchange
SpotX hosted a BreakfastXchange in London earlier this year to discuss the state of the advertising industry. SpotX’s General Manager of Supply, Leon Siotis, hosted a panel with representatives from ITV, Roku, The Trade Desk, RTL Ad Connect to discuss total video and addressability within TV advertising. Some of the changes the industry saw this year was consistent changing consumer habits, how people are consuming content and how advertising is changing to meet these needs. Learn more in our panel recap.