Brand Advisory Board
In traditional buying models, brands often don’t have visibility into missed opportunities. The Brand Partnership team at SpotX, which acts as a consultancy inside the SpotX Demand Facilitation team, helps enable brands understand the full scope of possibilities and optimize their video investments to deliver top results. This is a critical opportunity to understand the full supply chain, facilitated by the SpotX Brand Partnerships team.
“The digital media space has gotten so fragmented and complex that [SpotX] believes it’s increasingly important to communicate directly with the brands who are controlling the media budgets to make sure they understand macro trends in the industry, understand what’s developing, how technology is developing and get the chance to talk directly with media owners,” explained Sean Buckley, SpotX Chief Revenue Officer.
This year marked the launch of SpotX’s Brand Advisory Board: an initiative that brings together programmatic leaders from fortune 500 brands like Airbnb, Lenovo, Tyson Foods and more, in a forum to engage with other brand thought leaders and inform SpotX strategy and product roadmap. The board met in August 2017 in a two-day offsite retreat to address the state of the video landscape, and important industry topics including brand safety, planning tools and OTT for brands.
“[Brands] are dealing with multiple technology vendors and different departments within their own company, and sometimes agency partners. For them to navigate the waters of spend…is very challenging,” said Jeremy Straight, SVP Strategic Partnerships. The Brand Advisory Board reinforced the importance of brand safe inventory, getting a message across to the right consumers, and utilizing the right tools to run a successful campaign.