Partner Highlight: Amazon Web Services

SpotX and AWS partner to monetize the delivery of premium video content to consumers

Alex Zhang, Principal Product Manager at AWS Elemental, shares how server-side ad insertion (SSAI) is powered by their unified processing strategy.

AWS Media Services provide customers with cloud-based services to ingest, process, package, and deliver video content at scale. AWS Elemental MediaTailor, a personalization and monetization service, makes it easy to serve video with targeted ads to end users while maintaining broadcast-quality video.

SpotX works with AWS Elemental to provide secure and scalable solutions to monetize live and on-demand video workflows for multiscreen applications. SpotX’s ad-decisioning capabilities in SSAI environments give video providers the ability to insert high-value ads and dynamically target them to users. Media owners and publishers can fully monetize their streaming video across platforms.

Learn more about the partnership or explore all of SpotX’s partners and capabilities.