Partner Highlight: Amazon Web Services
SpotX and AWS partner to monetize the delivery of premium video content to consumers
Alex Zhang, Principal Product Manager at AWS Elemental, shares how server-side ad insertion (SSAI) is powered by their unified processing strategy.
AWS Media Services provide customers with cloud-based services to ingest, process, package, and deliver video content at scale. AWS Elemental MediaTailor, a personalization and monetization service, makes it easy to serve video with targeted ads to end users while maintaining broadcast-quality video.
SpotX works with AWS Elemental to provide secure and scalable solutions to monetize live and on-demand video workflows for multiscreen applications. SpotX’s ad-decisioning capabilities in SSAI environments give video providers the ability to insert high-value ads and dynamically target them to users. Media owners and publishers can fully monetize their streaming video across platforms.