Philo Inventory Highlight
Streaming television services like Philo are reinventing TV for the post-cable era. Philo offers a wide variety of channels delivered through a range of solutions, including connected TVs, streaming media platforms, and mobile devices. Philo’s best-in-class service includes a premier mix of 59 entertainment, knowledge, and lifestyle programming (including A&E, AMC, Comedy Central, Discovery Channel, Hallmark Channel, History, OWN, MTV, HGTV, and more) with a streamlined interface, intelligent search, and easy but powerful functionality to save and follow your favorite shows.
Philo utilizes SpotX’s SSP as a one-stop destination through which programmatic advertisers could buy live and on-demand OTT inventory across multiple devices and platforms. SpotX worked closely with the Philo operations team on optimal setup within their ad stack to maximize yield and conversions.
Learn more about Philo and see how their inventory will complement your 2020 buying strategies our Philo Inventory Highlight.