Oishi: Crispy Patata Case Study
Oishi is a Philippines-based snack giant producing over a hundred varieties of snack foods and confectionery products across Asia Pacific. It is a market leader in China with iconic products like Oishi Prawn Crackers and Kirei.
As part of their promotional marketing campaign for a baked potato snack product in the Philippines — Crispy Patata — Oishi wanted to explore the best ways to achieve maximum brand awareness. Operating in a highly competitive snack industry environment, the right media buying strategy was crucial to achieving their campaign goals.