SPOTX EXPLAINS IT ALL
Today, more than 60% of American households access content streamed through an internet-connected TV or device, through live or video-on-demand services that provide an experience on par with traditional TV. In fact, content consumption on internet-connected devices, including connected TV devices, grew 56% from 2016 to 2017. So why aren’t more advertisers adapting their media strategy to this growing shift? We believe that there is a need for industry education and some simply don’t know where to start from an execution perspective.
To help, SpotX has launched a new event called, SpotX Explains it All, where advertisers can discuss and engage with industry experts on the opportunities around this topic. Learn more about the event and opportunities for buyers in our interview with Sr. Product Marketing Manager at MediaMath, Cassie Albee.