Infographic: A Connected Opportunity
The way people are watching TV is rapidly evolving. In the past year, global connected TV (CTV) usage has grown by over 300% with devices like Apple TV and Roku leading the charge followed by audiences on gaming consoles such as Xbox and PlayStation.
At SpotX, we’ve felt these seismic CTV trends impact the way our publishers and advertisers think about monetizing ad inventory and reaching audiences.
Download our latest infographic to see how CTV is taking over households and the opportunity it presents for both publishers and advertisers.