How Grab Food Achieved 9X CTR with Interactive Ad Solution
Grab Food, the leading online food delivery service in Southeast Asia, launched its Semua Bisa BM campaign across 11 cities in Indonesia. The goal was to promote sales with a range of menus offering an attractive discount of up to 50%. Grab wanted to try interactive ad solutions for the first time to drive click-through rates (CTR) on OTT and online video platforms.
The campaign was a success, with results exceeding target KPIs and a CTR 9X that of industry average.