Publisher Highlight: fuboTV

The evolution of live sports

fuboTV is an over-the-top (OTT) and connected TV (CTV) provider that focuses primarily on channels that distribute live sports, including NFL, MLB, NBA, MLS, and international soccer, plus news, network television series, and movies. The typical fuboTV viewers are younger families, households with kids, tech-savvy early adopters who are seeking alternatives to how traditional and satellite cable is delivered.

Chris Flatley, VP of Ad Sales at fuboTV, shares more about the vMVPD’s content offering and audience in this interview. Plus, he speaks to fuboTV’s partnership with SpotX, saying, “The SpotX Demand Facilitation team gives us additional feet on the ground and coverage in places we might not have that coverage and allows us to have a trusted partner out helping communicate our story to the marketplace.”

Watch this Publisher Highlight to hear about the shift of live sports to OTT, the future of pay TV, and how fuboTV monetizes its 150+ networks.

For more on the opportunity CTV offers advertisers, read this interview: As Sports Fans Trade Stadiums for Streaming, fuboTV Sees the Future of CTV Advertising

 

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