Asia OTT Research Report 2019
Consumer insights and preferences towards OTT subscriptions, payments, advertising, user experience and TV ecommerce
Today, TV is evolving from a world of limited options to one of almost unlimited choices. The future of TV will fundamentally be defined by what the viewer wants, which will in turn drive how media companies’ package, deliver and monetise their content through OTT services.
In order to thrive in this increasingly crowded space, OTT content owners must understand their audience’s preference and streaming behaviours. Doing so will empower media companies to deliver the ideal user experience.
Are you ready to maximise the potential of your OTT service? You’re in luck: Brightcove and SpotX teamed up with YouGov to poll 9,000 consumers across nine Asian countries: Singapore, India, Malaysia, Hong Kong, Indonesia, Thailand, Taiwan, Vietnam and the Philippines to better understand their:
- Subscription and payment preferences
- Tolerances to OTT advertising
- Most-wanted OTT features
Download the full report, sponsored by Brightcove and SpotX, to see the results.