2019 Video Advertising Trends
2018 was a record-breaking year for digital video and TV advertising with another huge year-over-year increase in spend.
Global total media ad spend was estimated at $628.63 billion in 2018 — with digital accounting for 43.5 percent of investments — including growth in all ad formats (McNair).
All of the changes and developments that occurred in the advertising ecosystem in 2018 give us a lot of insight regarding what’s to come in 2019 — including new offerings from OTT providers, a transformation of traditional TV, new technology innovations focused on data activation, and increased transparency efforts throughout the supply chain.
Download the 2019 Video Advertising Trends white paper today to better prepare your organization for this year’s video advertising trends.