Performance-Based Video Advertising in Southeast Asia
SpotX PurePlay is the video curated marketplace tailored to your performance needs. Offering compelling CPCV, CVR, and Viewability KPI guarantees along with the most sophisticated platform capabilities. Brand safety and anti-fraud measures are built-in, making PurePlay a risk-free solution for brands and agencies elevating their video strategies.
As audiences fragment across a proliferation of video services and platforms, it is increasingly important for buyers to diversify their video investment strategies. Ideal for performance-driven markets like Southeast Asia, SpotX PurePlay provides an efficient and effective way to invest in high-quality instream, outstream, and OTT inventory. It allows brands and agencies to benefit from new and existing premium video environments, achieve incremental reach, and mitigate risk by guaranteeing campaigns hit pre-agreed performance metrics.
SpotX PurePlay is a simplified and scaled premium video solution where all optimisation is managed by SpotX to significantly reduce workload for time-strapped brands and agencies.
With SpotX PurePlay you can:
Diversify your video strategy, risk-free
- Reach incremental audiences with pre-agreed campaign performance
- CPCV value
- CVR %
- Viewability %
Access premium video inventory efficiently and effectively
- Instream – Across high-quality online video publishers
- Outstream – Integrated within trusted editorial content
- OTT – Alongside premium long-form video content
Proven effective in Indonesia
Using SpotX PurePlay, both a global CPG Brand and a global restaurant brand:
- Put an exclusions list in place to ensure SpotX delivered incremental supply
- Set campaign KPIs, including a specific CPCV target and viewability goals
Was delighted when SpotX PurePlay over-delivered against all KPIs – including under budget CPCV and 18% above goal CVR