SpotX Privacy Portal

Device: Desktop browsers such as Chrome, Internet Explorer, Mozilla Firefox, and Safari, and mobile and tablet browsers to a lesser degree.

You've probably heard the term cookie before in relation to internet browsing. Cookies are small pieces of information downloaded to your browser as you browse the internet. They act as a unique identifier for that browser (you will have a different cookie if you use Google Chrome and Mozilla Firefox for example) and allow for many different types of activities. Because they are unique to the browser instance, if you change computers, clear your cookies5, or change browsers, the cookie will be different.

For advertising, cookies help ad tech companies:

• Know if you’ve watched or interacted with an ad
• Understand your behavior as you move from site to site to help show you more relevant ads or to attribute a purchase to an ad that you saw
• Sync audience data between buyers and sellers. In an ideal scenario, both buyers and sellers know that they’ve seen your device before and are able to apply the data they know about that ID to the ad opportunity.

Device: all iOS Devices

• IDFA is Apple iOS’s specific device ID for advertising. The IDFA is a random identifier assigned to an individual device, and is used to deliver customized ads. This ID is generated for mobile apps, whereas if you are browsing on a web browser via mobile device, a browser cookie will be used (see “Cookies”). The IDFA can be viewed or reset by the user.

Device: All Android Devices

• The AAID is Android’s version of the unique advertiser identifier with similar functionality and capabilities.

Device: All connected devices

• The SpotX Audience ID is a unique ID that enables us to track audiences internally—it is derived from each ad call source, such as a cookie or IDFA. This ID is especially important for Do Not Track6 and Limit Ad Tracking requests. We use this ID to ensure we do not serve any targeted ads to you. It also can be used to help us limit the number of repetitive ads you might see.

Device: All internet connected devices

• IP Addresses are a unique set of numbers such as 191.122.50.155 that identify the location of a device on a network. Similar to how a home address is used to send you mail, the IP address is a specific location that allows data to pass through the internet to another specific location. It is the basis by which a web page loads on your machine and not on someone else’s, for example. There are many different types of IP addresses that have varied uses in the modern web, though SpotX primarily uses IP address to identify general location (such as postal code, for localized advertising) and for cookieless environments (such as connected televisions). In many cases, we hash or obfuscate the IP address so that the usable information like general location is still passed but the exact IP is not.

This information comes from publishers, media owners, and other “businesses” as defined by CCPA to which SpotX provides services. We receive this information when they request assistance monetizing advertising inventory.

Business or commercial purpose for which it was collected or sold.

While the exact business purpose may vary depending on the “business” we are providing services for, it is likely that we received this information for the purpose of monetizing the available advertising inventory. Contact the “business” you have a direct relationship with to determine the exact purpose.

The categories of this parties with whom personal information is shared

SpotX may have shared your audience ID with Data Management Platform and Demand-Side Platforms. Data Management Platforms help advertisers and publishers understand the audiences they advertise to and more effectively tailor ads to them. Demand-Side Platforms are software technology companies that help advertisers purchase ad inventory effectively.