Partnership combats concealed URLs and fraudulent bot impressions
DENVER – June 18, 2014 – SpotX, the trusted platform for video advertising, today announced it has partnered with DoubleVerify, the leader in digital performance solutions, to maximize the quality of video advertising inventory with increased transparency and elimination of non-human traffic. Building on SpotX’s comprehensive brand safety suite and proprietary anti-fraud technology, the company is leveraging DoubleVerify’s innovative brand safety and fraud protection solutions to enhance SpotX’s ability to preemptively identify and combat fraudulent traffic.
Through this strategic partnership, SpotX gains additional solutions for tackling non-human traffic and increasing URL transparency. With DoubleVerify’s technology, SpotX now has new tools in place to block bot impressions from the company’s public marketplace, ensuring advertisers are only spending dollars on human impressions. DoubleVerify also provides SpotX with an extra layer of insight and visibility into masked URL inventory, one of the greatest challenges facing programmatic media buying, giving advertisers more control over where their ads appear. The deployment will ultimately increase advertisers’ confidence in digital media and help to drive higher revenue for publishers focused on maintaining quality inventory.
“Our partnership with SpotX will provide the transparency and confidence that advertisers expect in order to move more of their video ad dollars online,” says Wayne Gattinella, CEO at DoubleVerify. “This kind of collaboration is essential to combating the digital fraud that siphons money from every legitimate player across our industry. “
The DoubleVerify partnership represents the latest enhancement and investment into SpotX’s robust fraud prevention and brand safety suite. In addition to the company’s own proprietary technology, SpotX uses a number of third-party vendors to combat various issues facing the industry around fraud and non-transparent inventory. The company also has a vigilant internal brand safety team that constantly monitors the SpotX marketplace to identify fraud.
“Combating fraudulent activity within video advertising has always been a central focus for SpotX and our partnership with DoubleVerify is yet another step in ensuring we stay ahead of the issue,” said Mike Shehan, CEO of SpotX. “We invest a lot of money in leading technology vendors and dedicated staff to monitor our video ad inventory, but fraud literally steals money away from legitimate publishers, so it’s worth the investment.”
SpotX is the trusted video advertising platform for premium publishers, connecting them with advertisers, agencies, trading desks, DSPs and ad networks to ensure they achieve maximum revenue for their inventory. SpotX shows premium publishers and more than 1,000 world class advertisers that there is a better way to buy and sell digital video – with trusted solutions that guarantee total transparency, brand safety and real-time control in an open market or directly executed through the SpotX platform. Headquartered north of Denver, SpotX has offices in New York, London, and Sydney and is ranked 5th on comScore for video ads served, reaching over 335 million unique visitors in more than 100 countries each month. For more information, please visit www.spotxchange.com and follow SpotX on Twitter @SpotX.
DV is the proven market innovator with the technology and insights that assure brand performance and effectiveness for the world’s largest advertisers online. DV solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. Learn more at doubleverify.com.