With Political TV Spots Sold Out In 16 States, Expanded Partnership Offers Advertisers More Precision In Reaching Political Audiences
DENVER – October 28, 2014 – With midterm elections days away, SpotX and Audience Partners are offering advertisers the ability to reach their desired political audience with digital video advertising across all screens. SpotX, the trusted platform for video advertising, and Audience Partners, a company that operates a patented voter-targeted digital advertising platform, have expanded their existing partnership to offer precise political targeting to all advertisers in the wide-reaching SpotX public marketplace.
Since 2008, Audience Partners has connected offline political databases with anonymous online advertising for superior audience targeting. The company’s patented method uses first-party, mailing address data to create anonymous online targeting profiles. Advertisers and media planners are empowered to extend TV plans for incremental frequency, reaching Audience Partners’ 150 million voter profiles across SpotX’s U.S. reach of 94 million users. SpotX has seen spend for political video advertising increase 700 percent from 2008.
With SpotX, campaigns can be laser-focused and target unique segments of voters in swing states based on a number of specific factors, including demographic, geographic, behavioral, voter age and registration data and past election cycle voting participation. SpotX’s large supply of geographically based inventory, combined with Audience Partners’ ability to target by congressional district and ZIP codes, becomes extremely impactful during midterm elections as television opportunities continue to sell out. Political buyers can also activate their digital video campaigns – featuring 15- or 30-second spots – to meet critical deadlines with guidance from SpotX.
“Digital video can provide an invaluable opportunity for advertisers to greatly extend reach and target desired political audiences with relevant and dynamic messaging,” said Mike Shehan, CEO of SpotX. “We’re excited to continue our work with Audience Partners this political season to meet the needs of advertisers when every last minute is essential.”
For more information, please visit www.spotxchange.com.
About SpotX SpotX is the trusted video advertising platform offering premium publishers holistic inventory management in order to maximize revenue for desktop, mobile and connected TV inventory while driving down operational costs. Publishers leverage SpotX’s ad serving, programmatic technology, and private marketplace capabilities to operate effectively in an increasingly complex digital ecosystem while gaining unprecedented transparency, insight and control over the buying behavior of today’s leading brands. Over two billion video ad decisions are processed through the SpotX platform daily, with ads delivered to 335+ million people in over 100 countries per month. Headquartered north of Denver, SpotX has offices in New York, San Francisco, London, and Sydney and is consistently the top comScore video property for video ads served. For more information, please visit www.spotxchange.com and follow SpotX on Twitter @SpotX.
About Audience Partners
Audience Partners is an Enterprise Advertising Management company that operates an addressable advertising platform leveraging data science, programmatic ad buying and unique first party data assets to target individuals across screens on PCs, mobile phones, tablets, and addressable TVs. Focused on the political, advocacy, healthcare, automotive and financial services verticals, Audience Partners’ success has been its ability to accurately reach high value audiences on their digital devices at scale by connecting offline databases with online devices. The company’s philosophy has been to use “first party, mailing address data” as the linchpin of its online targeting. Advertisers, agencies and media companies have purchased over 6 billion ad impressions for 2,100 clients via 10,000 campaigns since 2008. Audience Partners’ clients consist of Presidents, Senators, Members of Congress, Governors, powerful advocacy groups, U.S. Government agencies and a growing number of the nations largest hospitals, health insurers, financial services companies and automotive dealer groups. Founded in 2008, the firm has offices in Pennsylvania and the District of Columbia.