NEW YORK and SINGAPORE, October 31, 2019 - SpotX, the leading global video advertising and monetization platform, today announced the launch of its premium programmatic video solution, SpotX PurePlay, with Omnicom Media Group (OMG) and client McDonald’s amongst the first to use it in Southeast Asia.
SpotX PurePlay is aimed at brand advertisers looking to broaden their programmatic video strategies by allowing them to buy high-quality video formats in premium environments with campaign performance guarantees like Cost Per Completed View (CPCV), Completed View Rate (CVR) and viewability thresholds that are brand safe and fraud-free.
“The flow of brand dollars into programmatic has driven a surge in demand for video inventory, which has traditionally focused on instream and pioneered by YouTube. There’s been huge interest in SpotX PurePlay from buyers looking to broaden their video strategies to reach new consumers. Not only do we provide instream, outstream, and OTT inventory within top Southeast Asia publishers, we can now minimise optimisation workload for the agency and risk for the advertiser by guaranteeing a pre-agreed CPCV, CVR and viewability benchmark.” said Shrivardhan Sarda, director of demand facilitation, APAC, at SpotX.
Sarda continued, “At SpotX, we continually consult with our agency and advertiser partners to deliver innovative buying solutions. From the feedback, we knew that CPCV was a trusted and important campaign KPI for video, but quality and context was increasingly important. We developed SpotX PurePlay to offer access to premium inventory within high-quality environments be that traditional online publishers like Kompas and ABS-CBN or regional OTT powerhouses like Hooq, iflix, and Viu with KPI guarantees.”
Several brands have run SpotX PurePlay campaigns successfully across Indonesia and Philippines including McDonald’s. Based on CPCV/CVR targets and viewability thresholds, SpotX PurePlay over-delivered on all pre-agreed KPIs for each campaign, consistently delivering CPCVs below target and exceeding CVR and viewability thresholds.
“At OMG, we are actively focusing our supply-side relationships with partners that can deliver the highest quality and innovation for our clients. As video is critical for clients like McDonald’s, we are using SpotX PurePlay to identify new and growing video inventory sources to help broaden our video strategy and target different audiences in new premium environments. To achieve that whilst delivering against CPCV and viewability guarantees is compelling for us,” says Rohan Mahajan, performance head, Omnicom Media Group.”
SpotX, an RTL Group company, is the leading video advertising platform unifying TV, OTT, and digital video globally. Our solutions enable media owners to monetize content across all screens and streams while providing advertisers with direct access to brand-safe, premium inventory. We deliver the data, control, transparency, actionable and real-time insights, and expert service needed to understand buyer behavior, manage access and pricing, and maximize revenue. With best-in-class technology purpose-built for video, our trusted, GDPR/CCPA-compliant solutions are employed by some of the largest media owners in the world including A+E Networks, AT&T, The CW Network, Dentsu CCI, Discovery, Electronic Arts, E.W. Scripps, Fox Corporation, fuboTV, Gannett, Microsoft, Pluto TV, Roku, Samba TV, Sling TV, and Vudu by Walmart. In early 2019, SpotX acquired Yospace which powers server-side ad insertion (SSAI) for all live and video on demand content streamed to connected devices. SpotX partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more. Headquartered in Denver, SpotX has 12 offices worldwide including Belfast, Chicago, London, Los Angeles, New York, Salt Lake City, San Francisco, Singapore, Staines-upon-Thames, Sydney, and Tokyo. Learn more at www.spotx.tv.
About Omnicom Media Group
As a leading global media network, with data at the core, Omnicom Media Group creates end-to-end solutions for clients, anywhere, swiftly and efficiently. We consider client business needs from the start and keep consumer behaviour at the heart of everything we do. We are compromised of the full service media networks OMD, PHD and Hearts & Science as well as a number of specialty media communications companies. We offer unparalleled clout in the marketplace and a depth of capabilities and experience that drive leadership and innovation in every media type. Omnicom Media Group is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 2,500 clients in more than 100 countries.