SpotX’s Demand Facilitation services connects media buyers to premium CTV inventory
NEW YORK — April 18, 2019 — SpotX, the leading global video advertising and monetization platform, today announced a new partnership with virtual multichannel video programming distributor (vMVPD) Philo, a national entertainment-focused streaming television service, to power the programmatic monetization of its live and video on demand over-the-top (OTT) inventory that is available through SpotX, Philo’s supply-side platform (SSP).
Ninety percent of content consumption on Philo is through connected TV devices, and 90 percent of its audience views live linear channels such as A+E Networks, AMC, Discovery Channel, VH1, Hallmark Channel, HGTV, and more. The streaming service has recently experienced incredible growth, with the company recognizing its fastest growth to date in February 2019. In addition, plans to partner with a data-management platform to segment audiences by third-party data for targeting purposes are also underway.
“Philo has clearly captured a large portion of the market that is looking to enjoy VOD and live linear content, and their evolution is an amazing growth story,” said Geoff Spence, RVP of business development, at SpotX. “We love promoting Philo’s CTV inventory to media buyers because they offer such a variety of content to highly engaged viewers, and we look forward to continuing to drive demand their way.”
“As viewership continues to grow on connected TV, advertisers have a unique opportunity to reach our growing number of subscribers who can watch their favorite shows live from an array of different channels,” said Reed Barker, Head of Advertising Strategy at Philo. “SpotX has proven to be an excellent partner because they not only provide the sophisticated monetization tools we need to generate meaningful revenue, but their Demand Facilitation team is also aggressively communicating to the world of media buyers about our available inventory.”
Since November of 2018, SpotX’s Demand Facilitation team has been working closely with Philo to complement its platform by connecting advertisers to Philo’s premium inventory which focuses on entertainment, lifestyle and knowledge-based programming for consumers.
SpotX, an RTL Group company, is the leading video advertising platform unifying TV and digital video globally. Our solutions enable media owners to monetize content across all screens and streams while providing advertisers with direct access to premium inventory. We deliver the data, control, transparency, actionable insights, and expert service needed to understand buyer behavior, manage access and pricing, and maximize revenue. With best-in-class technology purpose-built for video, our brand-safe solution is employed by some of the largest media owners in the world including A+E Networks, AT&T, The CW Network, Discovery, Electronic Arts, E.W. Scripps, Fox Corporation, fuboTV, Gannett, Microsoft, Pluto TV, Roku, Samba TV, Sling TV, Vudu by Walmart, as well as IP Deutschland in Europe and Dentsu CCI in Japan. SpotX also partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more. Headquartered in Denver, SpotX has 26 offices worldwide including Amsterdam, Chicago, Hamburg, London, Los Angeles, Milan, New York, Paris, San Francisco, Singapore, Stockholm, Sydney, and Tokyo. Learn more at www.spotx.tv.
Inspired by Philo T. Farnsworth, the inventor of electronic television, Philo was created to build a better TV experience. The company started in the college market and is now available nationwide, offering subscribers dozens of top-rated television channels for just $16. In addition to being the first entertainment-focused streaming TV service, Philo offers live TV, unlimited DVR, on-demand, and content from top programmers all available on web browsers, iOS, iPad, FireTV, Roku, Android TV with more to come. Philo is based in San Francisco, with offices in New York and Cambridge, MA. For more information, visit philo.com.