NEW YORK and SINGAPORE, December 2nd, 2019 – SpotX, the leading global video advertising and monetization platform, today announced an exclusive ad server and supply-side platform (SSP) agreement with Cignal Play, the over-the-top (OTT) platform of Filipino broadcaster Cignal TV.
Cignal TV is the largest pay-TV operator in the Philippines, boasting 2.2 million subscribers. In addition, SpotX has announced SSP partnerships with OTT platform iWant — building upon an existing relationship with ABS-CBN — along with major FIlipino broadcaster GMA and online news publisher Rappler.
With these partnerships, SpotX now works with the top two leading local OTT platforms, broadcasters and online news publications in the Philippines. With existing partnerships in place with ESPN5, Viber and regional leading OTT platforms iflix, HOOQ, and Viu – SpotX provides unrivalled access to premium video advertising in the Philippines.
“As one of the major OTT streaming services in the Philippines, it is critical for Cignal Play to partner with best-in-class ad technology providers to strengthen our advertising-supported video on demand (AVOD) business. SpotX’s ad server and SSP will help us secure more brand advertising dollars, maximize our revenue, and deliver a premium ad experience for our viewers,” said JC Medina, VP for Digital Innovation, Cignal.
Built for optimal efficiency in the complex video ad landscape, SpotX’s complete video ad serving platform empowers publishers to simplify workflows while maximizing yield across all streams and all screens. SpotX’s video-first technology includes ad management, campaign management, and ad trafficking, allowing media owners to manage traditional direct sold, programmatic direct, and private marketplace deals using a single platform all with 100% transparency and informed control.
With a population exceeding 100 million, the Philippines is the second-largest country in Southeast Asia. The Philippines is experiencing the fastest advertising growth in APAC, with net total ad spend anticipated to expand by 15.2% in 2019, according to Media Partners Asia.
“The Philippines offers an attractive combination of a strong economy, rising disposable income, and the highest internet usage levels in the world. It is a key market for SpotX, and our continued investment reflects the significant growth opportunities within premium video advertising. We’re excited to be partnering with Cignal Play, GMA, iWant, and Rappler, helping them adopt the latest programmatic video technologies and strategies to drive revenue growth,” said Mete Bargmann, Director Business Development, APAC, SpotX.
“GMA has been the driving force behind the Filipino broadcast industry for nearly seventy years, consistently producing the most popular entertainment shows in the Philippines. As viewing behaviour fragments across more devices, it is essential that our market-leading content is available when and where our consumers are. Partnering with SpotX will allow us to launch, scale and monetise our OTT services and help advertisers successfully connect with GMA viewers wherever they are,” said Zari Leonardo, Assistant Vice President, Digital Advertising Solutions, GMA New Media, Inc.
“OTT has exploded in popularity in the Philippines, and iWant has been leading the charge by offering top-quality content from ABS-CBN along with original local productions. Not all video advertising is created equal, and iWant offers a premium long-form viewing experience which agencies and brands are increasingly looking for. By working with SpotX we can access the growing demand for premium video advertising and continue to provide a free, ad-funded streaming service to a broader set of consumers,” added Andrew Favis, Head of OTT Product Innovations, iWant.
“Rappler has established itself as the go-to source of credible journalism and a safe space for news readers in the Philippines. Reporting the truth has never been more important, and that requires investment in editorial teams. It’s essential that we work with partners like SpotX who can help us grow our video advertising business so we can continue to provide the best content for our users,” said Janice Arnaiz, Ad Operations Lead, Rappler.
SpotX, an RTL Group company, is the leading video advertising platform unifying TV and digital video globally. Our solutions enable media owners to monetize content across all screens and streams while providing advertisers with direct access to premium inventory. We deliver the data, control, transparency, actionable and real-time insights, and expert service needed to understand buyer behavior, manage access and pricing, and maximize revenue. With best-in-class technology purpose-built for video, our brand-safe solutions are employed by some of the largest media owners in the world including A+E Networks, AT&T, The CW Network, Discovery, Electronic Arts, E.W. Scripps, Fox Corporation, fuboTV, Gannett, Microsoft, Pluto TV, Roku, Samba TV, Sling TV, Vudu by Walmart, as well as Dentsu CCI in Japan. SpotX also partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more. Headquartered in Denver, SpotX has 12 offices worldwide including Belfast, Chicago, London, Los Angeles, New York, San Francisco, Singapore, Staines-upon-Thames, Sydney, and Tokyo. Learn more at www.spotx.tv.
About Cignal TV
Launched in 2009, Cignal is the Philippines’ premier DTH satellite provider using Broadcast Satellite Technology. We broadcast premium TV content to both households and establishments nationwide. Cignal transmits 89 SD and 31 HD channels, including free-to-air and a varied mix of 17 audio channels. We also offer on-demand viewing via Pay-Per-View subscription offers, as well as online streaming via our Cignal Play website and app. In 2018, Cignal TV gained over 2,000,000 subscribers, making it the most subscribed Pay-TV provider in the Philippines. Cignal, a game changer in Philippine media industry, is owned and operated by Cignal TV Inc., a subsidiary of MediaQuest Holdings. MediaQuest Holdings is the media arm of the PLDT Group of Companies.
GMA Network is a major national commercial broadcast television and radio network in the Philippines. Apart from its television and radio networks, GMA also owns a wide array of media-related businesses including film production, record publishing and distribution, program acquisition and syndication, international channel operation, production design, talent development, audio-visual production, marketing and promotions, audio-visual production, and new media. By far, it is the only Philippine media company to have won the coveted Peabody Awards for excellence in journalism (1999, 2010, 2013 and 2014) and the Best Terrestrial Television Station of the Year (2005) from the Asian Television Awards. GMA reaches out to millions of Filipinos across the globe through its international channels GMA Pinoy TV, GMA Life TV and GMA News TV International.
iWant is the streaming platform of ABS-CBN, the country’s leading media and entertainment company. It boasts a diverse library of free original movies and shows offers currently airing and old ABS-CBN shows, documentaries, and specials, 1,500 films, restored movie classics, fastcut versions of currently airing Kapamilya teleseryes, Asianovelas, news and current affairs programs, sports events and features, thousands of songs, One Music’s live digital concerts, and the livestreaming of “iWant ASAP,” DZMM TeleRadyo, ABS-CBN Channel 2, and ABS-CBN S+A. Its app is available on iOS and Android and can also be accessed via web on iwant.ph
Rappler is the leading online news website in the Philippines. Our stories provide perspective, inspire community engagement, smart conversations, and action for social change. We at Rappler promise uncompromised journalism that – hopefully – inspires smart conversations and ignites a thirst for change.