AMSTERDAM/LONDON — July 17, 2018 — SpotX, the leading video advertising and monetisation platform, today announced the appointment of Marco Ruivenkamp to the role of Managing Director of SpotX and smartclip, Benelux. Ruivenkamp brings more than 20 years of extensive experience and will play a key role in moving the merger of the two companies forward and the continued growth of SpotX in the Netherlands, Belgium, and Luxembourg. With the appointment of Ruivenkamp, SpotX and smartclip strengthen its worldwide position as a specialist in the field of programmatic video advertising.
Ruivenkamp was previously responsible for the growth of mobile video platform LoopMe and in charge of all digital and programmatic activities at media agency MEC. In addition, he has held various international management positions at, among others, Turn, Tapps, and Yahoo.
“Marco is a manager with a strong focus on relationships and he has a lot of knowledge of data, media, and technology,” said Mike Shehan, CEO & co-founder at SpotX. “Because of his international background in programmatic advertising, and in particular his knowledge of the buyers and the agency landscape, he is the right person to serve the customers of SpotX and smartclip in several ways besides offering the best tools for programmatic trading of video on cross-screen devices.”
The appointment of Ruivenkamp is related to the merger of SpotX and smartclip and more investment in the continued roll-out of advertising technology solutions and services in the Benelux region, staff expansion, and customer retention.
“SpotX has made great strides in recent years with all major Dutch broadcasters amongst its clientele. Besides offering the best technologies, both SpotX and smartclip stand out for their strong counsel and good account management. I am proud that I can now play a role in this,” adds Marco Ruivenkamp, managing director, SpotX and smartclip for Benelux. “Together with the team, I am fully committed to both the proactive management of supply and the facilitation of demand. I am very much looking forward to contributing to the continued expansion of SpotX and smartclip in the Benelux.”
SpotX’s former MD for the region, Elwin Gastelaars, has moved to a role as Head of Europe for SpotX’s Advanced Solutions Group reporting into Allen Klosowski, SVP Advanced Solutions Group.
SpotX is the leading global video advertising platform that enables media owners and publishers to monetize premium content across desktop, mobile and connected TV devices. As a modern ad server with programmatic infrastructure, data enablement, and monetization solutions for OTT, outstream, and addressable TV, SpotX gives media owners and publishers the control, transparency, and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. SpotX also provides advertisers with a direct pipeline to premium supply and innovative solutions for optimizing media efficiency, reach, and audience targeting. With best-in-class technology purpose-built for video, SpotX’s holistic, brand-safe solution is employed by some of the largest media owners and publishers in the world including fuboTV, Microsoft Casual Games, Newsy, Samba TV, Sling TV, Vudu and partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more.
Headquartered in Denver, SpotX has nearly 600 employees in 24 offices worldwide including Amsterdam, Hamburg, London, Los Angeles, Milan, New York, Paris, San Francisco, Singapore, Stockholm, Sydney, and Tokyo. In October 2017, RTL Group completed its 100% acquisition of SpotX which is currently combining its business with smartclip, a sister company. Learn more at www.spotx.tv and follow @SpotX on Twitter and LinkedIn.