LOS ANGELES, CA – September 22, 2015 – IRIS.TV, the leading provider of video personalization and SpotX, the video inventory management platform, have announced a new partnership that will enable publishers to maximize revenue from enhanced targeting and personalized video programming.
With IRIS.TV’s Adaptive Stream™ technology and SpotX’s programmatic infrastructure and ad server controls, publishers are able to simultaneously customize and monetize programming on a one-to-one level, at scale, across all devices.
IRIS.TV personalizes the viewing experience in real-time by analyzing the video context, the consumption behavior of the user, and the behavior of users with respect to the larger audience. With an over 60% increase in views per visit, IRIS.TV’s in-stream recommendations have proven to drive consumption and engagement.
“In addition to programming the most relevant content, the best and most profitable user experience depends on relevant advertising. This is where the SpotX platform really helps in delivering great value to our partners and clients,” Robert Bardunias, CRO, IRIS.TV.
SpotX’s platform connects thousands of publishers with trusted demand sources, running top brand campaigns through private and public marketplaces. Over 5 billion video ad decisions are processed through the SpotX platform daily, with ads delivered to 600+ million people in over 190 countries per month.
“Combining IRIS.TV’s TV-like experience with SpotX’s cross-screen ad serving, campaign management and real-time ad decisioning gives advertisers high-impact, personalized targeting opportunities,” Jeremy Straight, SVP, Partnerships at SpotX, explained.
“Advertisers are willing to pay a premium for the certainty of reaching their target audience,” Straight said. “Our partnership with IRIS.TV helps fill this advertiser need, giving publishers the chance to reap higher yields while also delivering better ad experiences to their viewers.”
Prior to this partnership, video publishers were unable to personalize both programming and monetization at scale. With IRIS.TV’s ability to personalize streaming across devices and SpotX’s programmatic ad infrastructure, brands can reach and target the most engaged users with the most relevant advertising in real-time.
IRIS.TV is a personalized video programming system that allows video publishers and content owners to generate more video views in a continuous playback experience. The software is designed to increase consumption and simplify operations for web and mobile video distribution, matching content based on audience preferences and user interactions. The company’s core product Adaptive Stream™ is a programming engine that delivers relevant content in a television-like experience, personalized to each viewer’s interests. For more information, please visit www.iris.tv and follow us on Twitter @IRIS_TV.
SpotX is a video inventory management platform for premium publishers and broadcasters, helping them manage all of their demand sources from one place, and monetize content across all screens. The SpotX platform offers publishers unprecedented transparency and insight, creating a safe, controlled environment that allows them to connect with advertisers, and achieve the highest revenue possible.
Premium publishers and mobile app developers trust SpotX as the independent solution that helps them better understand the buying behavior of today’s leading brands and maximize inventory yield across private marketplace, programmatic direct and open marketplace deals. SpotX’s ad serving, leading programmatic technology, and open and extensible architecture help simplify the complex digital video ecosystem for global publishers.
Headquartered in Denver, Colorado, SpotX also has offices in New York, San Francisco, London, Sydney, Amsterdam, Hamburg, Belfast and Singapore. In July 2014, leading European entertainment network RTL Group acquired a 65% stake in SpotX, which was founded by CEO Mike Shehan and CFO and COO, Steven Swoboda, in 2007. For updates, please follow SpotX @SpotXchange or visit www.spotxchange.com.
Tammy Blythe Goodman