SpotX enables one-stop solution for programmatically buying BrightLine enhanced ad units across array of premium media owners
NEW YORK — April 8, 2019 — SpotX, the leading global video advertising and monetization platform, today announced an expanded partnership with BrightLine, the market leader in enhanced TV advertising, to deliver a direct pipeline of premium inventory to advertisers, enhanced with BrightLine’s robust suite of personalized and interactive ad formats. The solution streamlines the execution of enhanced ads at scale across over-the-top (OTT) inventory.
SpotX first partnered with BrightLine in 2016 to integrate technologies and is now launching support for programmatic while offering more premium inventory through its close relationships with several top publishers. As video-first programmatic supply-side experts, SpotX has been steadily increasing the number of OTT media owners it works with which now include A+E Networks, fuboTV, Newsy, Outside TV, Tubi, and more.
“BrightLine has seen surging demand from advertisers, and media owners alike, to break the bounds of traditional TV commercials with personalization, dynamic creative, and interactivity that makes the ad experience better for viewers, more effective for advertisers, and more profitable for suppliers,” said Robert Aksman, BrightLine’s Chief Strategy Officer. “With SpotX providing a single-stop solution for buying enhanced ads across many of our mutual media partners via a single conduit, we expect it to add further fuel to this fire, which benefits all,” Aksman continued.
BrightLine is the leading enhanced TV ad platform, integrated with every major TV network group, and leading OTT provider. Enhanced ads include addressable, dynamic store locator overlays, immersive engagement ads, and quick-click micro interactions for use in live viewing. With so much scale across so many supply partners, SpotX makes it easy to buy now by aggregating premium, BrightLine-enabled supply for buyers within its platform.
“Advertisers are always looking for new and innovative ways to capture the attention of connected TV audiences and BrightLine’s enhanced TV ads provide a unique level of engagement,” said Kristen Williams, vice president, strategic partnerships at SpotX. “Our collaboration with BrightLine now gives media buyers access to these enhanced formats across a ton of premium inventory while streamlining the execution process with programmatic buying.”
BrightLine is the market leader for Advanced TV, powering Fortune 100 companies with the industry’s most engaging and scalable advanced TV solutions in the age of streaming. Founded over a decade ago, BrightLine was the first company to pioneer dynamic television ad solutions for brands. Fortune 100 companies rely on BrightLine’s unprecedented reach to engage their audiences with personalized ads across broadcast and cable stations, including A&E Networks, AMC Networks, NBCU, CBS, Discovery Networks, Fox Networks, Hulu, and leading OTT platforms, including Roku, Samsung, Apple, Amazon, Microsoft Xbox and Sony PlayStation. Learn more about BrightLine at www.brightline.tv and follow BrightLine on Twitter @BrightLine_TV.
SpotX is the leading global video advertising platform that enables media owners and publishers to monetize premium content across desktop, mobile and connected TV devices. As a modern ad server with programmatic infrastructure, data enablement, and monetization solutions for OTT, outstream, and addressable TV, SpotX gives media owners and publishers the control, transparency, and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. SpotX also provides advertisers with a direct pipeline to premium supply and innovative solutions for optimizing media efficiency, reach, and audience targeting. With best-in-class technology purpose-built for video, SpotX’s holistic, brand-safe solution is employed by some of the largest media owners and publishers in the world including fuboTV, Microsoft Casual Games, Newsy, Samba TV, Sling TV, Vudu and partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more.
Headquartered in Denver, SpotX has nearly 600 employees in 25 offices worldwide including Amsterdam, Chicago, Hamburg, London, Los Angeles, Milan, New York, Paris, San Francisco, Singapore, Stockholm, Sydney, and Tokyo. In October 2017, RTL Group completed its 100% acquisition of SpotX which is currently combining its business with smartclip, a sister company. Learn more at www.spotx.tv and follow @SpotX on Twitter and LinkedIn.