Singapore, May 15, 2020 – SpotX, the leading global video advertising and monetization platform, has teamed with BIGO Ads, announcing a programmatic advertising partnership with two of Indonesia’s fastest growing youth-oriented mobile apps. The partnership involves SpotX acting as the primary ad server and supply side platform (SSP) for Likee and imo, powering their ad monetization strategy in Indonesia.
BIGO Ads, from BIGO Technology, is an ads platform that provides global mobile marketing solutions. Covering 310 million monthly active users, and more than 150 countries, BIGO Ads integrates mobile marketing solutions into imo and Likee. With various advertising formats, such as Banner, Native, Video and different cooperation models such as Programmatic buying, Reserved branding Ads and Auction Bidding Ads, BIGO Ads provides one-stop integrated marketing solutions for advertisers.
Likee, from BIGO Technology, is a global short video creation platform that was rated as the breakout mobile app by analytics firm App Annie last year. It was also the seventh most downloaded app globally in 2019, putting it in the top tier of apps alongside Facebook, Instagram, YouTube . The app’s engaging special eﬀects, video shooting and editing tools, has garnered more than 100 million users.
imo, from BIGO Technology, is a global instant communication platform that boasts 210 million monthly active users around the world. imo’s ad formats include slots in audio calls, chat sessions, end of phone call placements, and story feed ads. The app was launched in 2006, entered the video calling market in 2013, and competes with WhatsApp, FaceTime, and WeChat.
Indonesia has a large youth audience, where 60% of the population is aged 40 or below and this demographic segment spends at least four hours a day consuming entertainment via mobile apps, according to App Annie. BIGO Ads said this environment represents an attractive channel for advertisers.
“As the role of digital media evolves with changing consumer behavior trends, brands are looking to tap into new channels to reach the right target audience,” said BIGO Ads. “SpotX is the first video ad serving leader we’re partnering with to drive our programmatic video needs, so we are definitely excited to see how they can connect Indonesian advertisers with Likee & imo’s highly engaged mobile platforms.”
SpotX reiterated that Indonesia’s mobile app audience represents a powerful opportunity for brands to deliver their advertising content.
“Indonesia is a key market focus for SpotX with immense business opportunities,” said SpotX Asia Managing Director Gavin Buxton. “With Likee and imo’s extensive reach to millions of users in Indonesia, particularly millennials , this gives advertisers the perfect opportunity to access young, mobile-savvy audiences at scale.”
SpotX’s complete video ad serving platform empowers media owners to realize the full value of their inventory. Built for optimal efficiency, media owners can manage programmatic transactions with 100% transparency across all streams and all screens, backed by the best-in-class support.
SpotX is the leading video advertising platform shaping digital video and the future of TV globally. The company’s solutions enable media owners to monetize content across all screens and streams while providing advertisers with direct access to brand-safe, premium inventory. With best-in-class technology purpose-built for video, SpotX’s trusted, GDPR/CCPA-compliant solutions are employed by some of the largest media owners in the world including A+E Networks, Crackle Plus, The CW Network, Dentsu CCI, Discovery, Electronic Arts, Fox Corporation, fuboTV, Gannett, Microsoft, Newsy, Pluto TV, Roku, Sling TV, and Vudu. In the US, SpotX works with nearly all major OTT stakeholders and reaches 4 out of 5 viewers of ad-supported CTV, or 42 million households. In early 2019, SpotX acquired Yospace which powers server-side ad insertion (SSAI) for all live and video on demand content streamed to connected devices. SpotX is a subsidiary of Bertelsmann’s RTL Group and is headquartered in Denver with 12 offices throughout the US, EMEA, and APAC regions. Learn more at www.spotx.tv.
About BIGO Ads
BIGO Ads, from BIGO Technology, is an ads platform providing mobile marketing solutions globally. Covering more than 150 countries, BIGO Ads integrates mobile marketing solutions into imo, the video and audio calling app with global monthly active users (MAU) of 210 million, and Likee, the short video creation platform with global MAU of 115 million. With its strong user base and high-quality content, BIGO Ads enriches the user portrait system and provides marketing solutions for advertisers and partners in different scenarios.
BIGO Ads utilizes cutting-edge machine learning technology, powerful Artificial Intelligence algorithms, comprehensive big data analysis, and processing capabilities to support branding and performance advertising solutions for advertisers. With various advertising formats, such as Banner, Native, Video and different cooperation models such as Programmatic buying, Reserved branding Ads and Auction Bidding Ads, BIGO Ads provides a one-stop integrated marketing solutions for advertisers to reach their targeted audience, increase brand awareness and maximize return of investment (ROI).