Highly-engaged millennial audience and one-of-a-kind CTV apps added to SpotX’s platform
Denver, CO – August 1, 2017 – Anthem Sports & Entertainment Corp. has appointed SpotX as its exclusive video ad serving platform to power the monetization of its portfolio of unique media properties.
The global sports media company owns several high-engagement destination channels, including Fight Network, the world’s premier combat sports specialty network, Pursuit Channel, a leading U.S. hunting and fishing network, FNTSY Sports Network, the world’s first and only channel devoted entirely to fantasy sports content, and Global Force Wrestling and its flagship IMPACT Wrestling, one of the world’s largest wrestling entertainment properties.
SpotX will provide advanced ad serving technology and programmatic enablement to help the media company connect buyers with its connected TV, mobile and desktop inventory.
Anthem’s targeted specialty video channels boast cult followings among the passionate communities they cater to, with millennial males making up the largest segment of the company’s audience.
“We help advertisers hit the hard-to-reach young male sports audience with multi-platform campaigns,” said Chris Skinner, VP of Digital at Anthem Sports & Entertainment Corp. “So much of the discussion around advertising is focused on viewability and multi-platform, rather than the strength of media brand adjacency and level of audience engagement. Our destination channels offer advertisers multi-platform campaigns with the insights to track effectiveness, but also provide access to a die-hard sports audience that’s giving its undivided attention to the media in front of them.”
Anthem’s inventory is available on desktop, mobile devices and on connected TV apps, including Roku, Amazon Fire, Apple TV and Xbox.
“We’re pleased to provide advanced ad serving tools for Anthem to make their niche audiences with rare engagement levels available programmatically,” said Mike Laband, VP of Business Development at SpotX. “Our advanced ad serving tools will make buys more efficient and effective for advertisers, and in return help Anthem maximize their fill and yield across their inventory.”
Anthem’s FNTSY Sports Network is the world’s first 24-hour TV network devoted entirely to fantasy sports content. Anthem reaches 60 million sports fans annually through its various channels, which also include:
- Fight Network, a combat sports specialty network, with over 11 million subscribers in 32 countries, in addition to its global presence on digital platforms
- Global Force Wrestling and its flagship IMPACT Wrestling, one of the world’s largest wrestling entertainment properties
- Pursuit Channel, a U.S. hunting and fishing specialty television network available in 45 million homes
- RotoExperts, a leading independent provider of fantasy sports content
- SportsGrid, a U.S.-based leader in general sports entertainment commentary
- Edge Sport, an extreme sports channel launched in partnership with IMG
For More Information Contact:
Tammy Blythe Goodman
646 683 9184
Anthem Sports & Entertainment Corp.
Director of Programming & Communications
About Anthem Sports & Entertainment Corp.
Anthem Sports & Entertainment Corp. is a global sports media company with offices and studios in New York, Toronto, and Los Angeles. Anthem owns the Fantasy Sports Entertainment Group (FSEG), which includes Fantasy Sports Network (FNTSY), the world’s first and only channel dedicated to fantasy sports, FNTSY Sports Radio Network, a 24/7 audio channel, RotoExperts.com, a leader in season-long fantasy sports news and analysis, DailyRoto.com, the most comprehensive and far-reaching daily fantasy sports website, and SportsGrid.com, a leader in general sports entertainment commentary.
Anthem’s portfolio also includes Fight Network, the world’s premier combat sports channel now broadcasting in the U.S., Canada and over 30 other countries, GameTV, featuring game shows, reality series, movies and sports available in over 9 million homes, IMPACT Wrestling, a professional wrestling promotion seen in 80 countries specializing in television programs, events, products, merchandise, music, as well as the management and promotion of professional wrestlers, and Edge Sport, an extreme and action sports network recently launched in Canada in partnership with IMG. Anthem also has a significant ownership interest in Pursuit Channel, one of the top outdoor channels in the U.S. available in 45 million homes.
SpotX is a video ad serving platform providing media owners with monetization tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic infrastructure, and other monetization tools, like solutions for OTT and outstream video ad units. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. The company is headquartered in Denver, Colorado, and has offices in Amsterdam, Belfast, Hamburg, London, Los Angeles, New York, Paris, San Francisco, Stockholm, Singapore and Sydney. In July 2014, RTL Group, a leader across broadcast, content and digital, acquired a 65% stake in SpotX. For updates, follow SpotX on Twitter and LinkedIn.