Singapore, China and Hong Kong Lead Growth as Programmatic Video+Revenues Triples Across Region
SINGAPORE–February 16, 2015– In response to explosive growth in Asia, SpotX, the trusted platform for video advertising, has opened a Singapore office to spearhead growth in the region.
The company’s APAC managing director, Matt Von der Muhll, and commercial director for Asia, Sujen Selva, are pleased to announce the opening of an office on Cecil Street in Singapore’s central business district.
APAC was the fastest growing region for the global company in 2014, outpacing North America and Europe in programmatic revenue growth, Von der Muhll revealed, announcing the opening of the office this week. SpotX’s net programmatic revenue growth year on year was 317 percent for the region in 2014, outpacing global programmatic revenue growth of 208 percent.
“Asia had an incredible year last year, and is set for an even bigger 2015,” Von der Muhll said. “By the end of the year we expect the Asian market to make up 30 percent of our APAC revenues, up from 2 percent in just two short years.”
Video advertising is expected to boom across the region in 2015 with improvements in video infrastructure, an increase in publishers using video to tell stories and a strong appetite for video ad slots from brands fueling growth.
Programmatic advertising – the automated buying and selling of ad space – is expected to follow suit, with Von der Muhll predicting 30 to 40 percent of online video ads will be bought programmatically by the end of the year.
However, growth in the diverse Asian region is a tale of two tribes, according to Selva. “Some countries are in a maturing phase with their use of programmatic video, while others are still very much new to the process,” Selva said, highlighting Singapore, Hong Kong, Japan, China and Malaysia as maturing markets, and Indonesia, Philippines, Vietnam, India, Thailand and Taiwan as new markets.
“The opening of a local office will enable SpotX to build stronger relationships with the region’s publishers and broadcasters, opening up even more video inventory to meet the strong demand from advertisers,“ Selva adds.
“The office will be a hub to one of the fastest growing markets in the world and allow us to better serve existing and new clients and partners in the region.”
“Growth is expected to aggressively tick upwards over the coming year as mobile video adds to the growing trend of watching online video on desktop, opening up new opportunities for publishers and advertisers alike.”
SpotX is a video inventory management platform for premium publishers and broadcasters, helping them manage all of their demand sources from one place, and monetize content across all screens. The SpotX platform offers publishers unprecedented transparency and insight, creating a safe, controlled environment that allows them to connect with advertisers, and achieve the highest revenue possible.
Premium publishers and mobile app developers trust SpotX as the independent solution that helps them better understand the buying behavior of today’s leading brands and maximize inventory yield across private marketplace, programmatic direct and open marketplace deals. SpotX’s ad serving, leading programmatic technology, and open and extensible architecture help simplify the complex digital video ecosystem for global publishers.
Headquartered in Denver, Colorado, SpotX also has offices in New York, San Francisco, London, Sydney, Amsterdam, Hamburg, Belfast and Singapore. In July 2014, leading European entertainment network RTL Group acquired a 65% stake in SpotX, which was founded by CEO Mike Shehan and CFO and COO, Steven Swoboda, in 2007. For updates, please follow SpotX @SpotXchange or visit www.spotxchange.com</a.