Leveraging our expertise and leading position in video, SpotX has modernized the technology and tailored it to meet video’s complex needs.
Leverage SpotX’s server to server bidding capabilities to compete all demand sources in a unified auction even if your primary ad server doesn’t support parallel ad decisioning.
Work with SpotX and leverage our Header Bidding Wrapper to access:
60+ integrated DSPs and SSPs on a server-side bid request for traditional and programmatic executions. Utilize the SpotX Demand Facilitation Teams to showcase your supply and maximize revenue using our close buyer relationships.
10+ years of video advertising expertise allows us to deliver seamlessly executed campaigns. Our solution also includes key video features like real-time price floors, built-in viewability, and fraud protection.
Leading customer service with hands-on implementation guidance. Our video experts help you activate private marketplaces, monitor daily trends, and create line items — ultimately helping you optimize yield.
Complete transparency into buyer behavior and bid intel. These actionable insights equip you to manage your inventory effectively.
All the benefits of header bidding, built directly into the video player
Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented market. Video player bidding is a market-changing solution built for video to greatly improve latency and monetization with just one click.
Video ad serving platform SpotX today announced the integration of its header bidding suite with Amazon Publisher Services’ Transparent Ad Marketplace (TAM).
Video ad serving platform SpotX today announced a new header bidding suite built specifically for video.
While client-side header bidding makes sense in display, where the header bidding phenomenon first emerged, the industry has continued to evolve, moving towards server-side model.