Laura Ingraham’s Site to Use Programmatic Technology to Maximize Video Revenue
DENVER – August 12, 2015 – SpotX and Laura Ingraham’s newly launched culture and politics news site, LifeZette, have announced their partnership to bring video advertisers access to the conservative political elite audience.
Founded by author, talk show host and political commentator Laura Ingraham, LifeZette is a premium digital destination and the online home for Americans who are seeking content that speaks to their values and informs their daily lives. From pop culture to faith, parenting to politics, LifeZette delivers viewers a compelling mixture of stories, commentary, video and graphics designed to inform and entertain, and to help all of us live our lives to their fullest.
As a video advertising platform for publishers, SpotX will help LifeZette holistically manage its inventory and serve ads on its site. SpotX’s modern ad server effectively houses both programmatic and direct sold campaigns within a holistic solution for publishers, allowing full transparency into yield optimization across all transaction types and devices.
The deal signifies access to a highly engaged audience that comprises some of the most sought after advertiser demographic segments, including millennials and women aged 50+.
LifeZette Co-Founder and CEO Peter Anthony said the site’s content will give conservatives and independents alike a cultural and political web destination that aligns with their core values and interests.
“We’re creating content that resonates deeply with site visitors and fosters high levels of engagement. It’s a compelling platform for marketers seeking a connection with this underserved audience,” said Anthony.
“SpotX’s unique blend of facilitating demand from buyers and its platform’s advanced analytics will allow LifeZette to maximize revenue and fill rate, while streamlining ad decisioning,” added SpotX’s Senior Director of Business Development, Ben Abbatiello.
“LifeZette will much more easily be able to determine which video content drives the highest revenue, giving them insights that help make the smartest decisions with their video inventory.”
SpotX is a video inventory management platform for premium publishers and broadcasters, helping them manage all of their demand sources from one place, and monetize content across all screens. The SpotX platform offers publishers unprecedented transparency and insight, creating a safe, controlled environment that allows them to connect with advertisers, and achieve the highest revenue possible.
Premium publishers and mobile app developers trust SpotX as the independent solution that helps them better understand the buying behavior of today’s leading brands and maximize inventory yield across private marketplace, programmatic direct and open marketplace deals. SpotX’s ad serving, leading programmatic technology, and open and extensible architecture help simplify the complex digital video ecosystem for global publishers.
Headquartered in Denver, Colorado, SpotX also has offices in New York, San Francisco, London, Sydney, Amsterdam, Hamburg, Belfast and Singapore. In July 2014, leading European entertainment network RTL Group acquired a 65% stake in SpotX, which was founded by CEO Mike Shehan and CFO and COO, Steven Swoboda, in 2007. For updates, please follow SpotX @SpotXchange or visit www.spotxchange.com.
Tammy Blythe Goodman