Our own Jeremy Straight, SVP of Business Development, recently spoke at Beet.TV’s Programmatic Video Advertising Summit in Chicago, hosted by Vivaki and presented by TubeMogul, and had the opportunity to tackle a question many in the industry have pondered as of late – with the rise of online ad exchanges and real-time bidding systems, what purpose do publishers’ own in-house sales teams have anymore?
In an interview with Furious Minds CEO Ashley J. Swartz, Jeremy commented, “Publishers realize the same efficiencies that maybe the agencies are seeing. Maybe (they) don’t have a sales team of 300 people now because (they are) able to leverage some of the efficiencies (they are) gaining in programmatic means. Who knows if that will happen? We’re not here to replace a publisher’s sales team but to really give them the efficiencies of scale.”
To hear more from Jeremy, including how data can help publishers’ sales teams, check out this video on Beet.tv. And if you’re curious about the type of growth we’re seeing within digital video and programmatic advertising, watch another a great interview with Jeremy from the event.