It is common knowledge that viewers are accessing video content on a variety of devices and platforms (most popular OTT device — Roku). Audiences are fragmented, but advertisers want to reach them wherever they are. However, delivering content, including advertising, differs from platform to platform. Streamlining and optimizing video delivery across devices requires developing the right tools and processes, as well as working with a variety of tech partners.
SpotX worked closely with AdMonsters to create the Cross-Platform Video Playbook for publishers. Download your copy to learn:
- How digital providers are delivering cross-platform video advertising
- Info on the various channels available
- Best practices in cross-screen campaign management