Kicking off PrograMatch in Singapore
We brought our one-of-a-kind event to Singapore to facilitate programmatic deals between premium buyers and sellers in the region.
We brought our one-of-a-kind event to Singapore to facilitate programmatic deals between premium buyers and sellers in the region.
Checkout or latest SpotX on the Move and keep track of where the SpotX team will be throughout the summer.
Story authored by Randy Cooke, originally published on The Drum’s Found Remote. Economics is a fascinating discipline. It is, at its core, the science of systems, providing instructive models for understanding nodes of value and centers of influence. As it…
Programmatic technology has revolutionized the landscape for digital advertising, but the adoption of programmatic buying practices has not been consistent across the globe. Our latest white paper takes a look at some of the challenges and opportunities facing U.S. based publishers as they expand their audiences around the world.
What is CTV? A connected TV, also called CTV, is a television or connected device with an internet connection and a UI that enables users to access OTT content through applications. OTT is not CTV but CTV can be OTT…
Check out the first blog post on OTT advertising (over-the-top advertising) as a part of our PTV Topics series.
Gone are the days of booking your summer vacation though a travel agency. As technology has reshaped yet another major industry, the emergence of the internet and countless travel planning services has shifted the duties of traditional travel agents directly into the hands of consumers themselves.
The last fifteen months at the FCC have yielded some of the most consequential policy decisions since the commission’s founding in the 1930s. From net neutrality to redefining what constitutes an MVPD, commissioners have consciously pursued positions that promote innovation and foster competition across an industry that currently offers consumers very little choice.
June will mark the ninth year since the release of the iPhone. Almost a decade since its debut, the disruption ushered in by Apple’s visionary device continues to change the way we consume media – with TV now feeling the force of its revolution.
Top of mind for all marketers is the quality of media their investments are able to procure. Strategic decisions continue to be made around the avoidance of fraud rather than the efficiencies of various buying patterns.