The Promise of Programmatic TV: Increasing the Value of Inventory Through Data & Measurement
The data programmatic provides can turn previously low-value inventory into premium opportunities.
The data programmatic provides can turn previously low-value inventory into premium opportunities.
The source of traffic is key data point you will want to keep an eye on when trying to determine whether you have issues with fraudulent impressions. Two types of traffic in particular you may want to look for is proxy traffic and data center traffic. While both of these types of traffic can certainly be legitimate, it is prudent for companies to exercise additional caution when dealing with these traffic sources.
Among the leading reasons for the increased interest in programmatic TV is the ongoing fragmentation of the viewing audience. Today, consumers have an ever-expanding list of choices when it comes to not only the video content they watch, but also the way they watch it.
One of the many ad fraud tricks that the industry continues to battle is hidden ads. With a self explanatory name, hidden ads are those placed on a webpage in a manner that they will never be viewable.
In most of today’s classrooms, computer education is focused on office skills, but not much time is spent on learning how the computer works, or how you can use computers to create new programs and invent new things.
Botnets are a problem we’ve all unfortunately become intimately familiar with over the past few years. How do they work you ask? Fraudsters infect a large number of computers by sneaking malicious code into software installations, disguising themselves as something innocuous.
February is a busy month for SpotX team members as we head to events all over the globe. Check out our complete timeline of February events: DCN Summit When: February 2-3 Where: Miami, FL SpotXers attending: Sean Buckley – SVP,…
Developed and used effectively, Programmatic TV advertising has the potential to answer the challenge of audience fragmentation, which presents major complexities for advertisers as they try to keep up with the best ways to reach their audience. By adopting PTV,…
Disruption and opportunity in 2016 It’s no secret that the traditional concept of television has entered a transformational phase with tremendous potential for broadcasters and content owners. For the last few years, it has just been a matter of when…
Before we even had a chance to begin the new year, publications had already begun publishing articles on what ad fraud would look like in 2016. And the thing is, they were right to do so. While we usually think…