Our SVP of Operations explains that our newly launched end-to-end platform creates unprecedented control for publishers’ inventory, while providing them with the industry’s highest level of transparency within programmatic video advertising.
Eric Orme of NDN, the fourth largest video site according to comScore, discusses why SpotX was selected as its programmatic platform partner in this insightful video interview during our Premium Programmatic Video Leadership Summit with Beet.TV last week.
During our Programmatic Video Week in New York City last week at our Premium Programmatic Video Leadership Summit with Beet.TV, New York Times’ Programmatic Advertising Director, Matt Prohaska, discussed the company’s decision to move budgets to programmatic video.
The 30-second repurposed TV ad has been forced upon digital video consumers for years. Snackable video content has never had a suitable match. Until now.
We could not be more excited to announce the launch of SpotX’s new brand today. We’ve spent the last few months hard at work creating a new website, logo, tagline and overall design and are thrilled we finally get to share it with the world today! You’ll see this new look anywhere you find SpotX – online, across social media, events, meet ups and more.
I had the pleasure of attending Digiday’s Programmatic Advertising breakfast last week in New York. A panel of premium news publishers discussed why they are jumping into the programmatic world and there were some interesting takeaways from each.
The industry has moved well past the debate around television versus online video, and the buzz right now is all about programmatic trading and big data. For some advertisers and publishers, they are still working through the process of automating their respective ad operations to accommodate programmatic buying and selling. One thing they must determine is if and how to utilise a DSP (Demand-Side-Platform), and there’s an extensive set of criteria that can help.
Programmatic advertising has been the hot trend in our industry and we’ve seen from recent news that it will continue to dominate much of the conversation about the future of media buying. We’re excited to extend that conversation with a series of events in New York that will examine the emerging programmatic model and what it means for buyers and sellers.
Here at SpotX, we believe that programmatic direct deals done through private marketplaces are quickly becoming the leading way for publishers to gain full transparency and control over their inventory. Private marketplaces give premium publishers a number of newfound campaign management efficiencies across trafficking, reporting and billing, and they’re quickly easing the burdens of media buyers everywhere.
Our own Jeremy Straight, SVP of Business Development, recently spoke at Beet.TV’s Programmatic Video Advertising Summit in Chicago, hosted by Vivaki and presented by TubeMogul, and had the opportunity to tackle a question many in the industry have pondered as of late – with the rise of online ad exchanges and real-time bidding systems, what purpose do publishers’ own in-house sales teams have anymore?