Understand the distinctions between programmatic advertising, real-time bidding (RTB) and RTB advertising.
Chapter 9 is now available for your reading pleasure. This chapter dives into solutions to the issues that are arising in video advertising that may hinder the industry’s progress.
We’ve just released Chapter Eight of our Survival Guide to Digital Video. This chapter takes a look at how both buyers and sellers can benefit from a deeper understanding of the ins and outs of yield management.
There’s always buzz of ‘premium’ on the buy side. “I need premium content”. “I want ads in front of content I’d see on TV”. So on, so forth.
The truth is, neither of these things matter.
In today’s digital advertising market, one question on everyone’s mind is whether or not sales reps are becoming more irrelevant with the introduction of programmatic buying and selling.
Chapter Seven of our Survival Guide to Digital Video is now available! This chapter dives into the nuances of a private marketplace, explaining the importance of programmatic technology as it relates to digital advertising.
We’re excited to release Chapter Six of our Survival Guide to Digital Video. This chapter dives into exchanges, networks and programmatic buying as it all pertains to digital video advertising.
For those of you who have been following each chapter of SpotX’s Survival Guide to Digital Video, we’re happy to introduce Chapter 5. This chapter takes a look at how the industry is adapting to and agreeing on standards and measurement.
Interest on both the buy and sell side in programmatic video continues to soar, and SpotX is leading the charge into France with the opening of an office and appointment of Sophie Davidas as Director of Business Development.
Today we’re excited to roll out the next chapter of SpotX’s Survival Guide to Digital Video. Buyers of digital video advertising seem to see the universe in diametrically opposite ways from those who sell video inventory. The good news is that there are ways to improve opportunities for advertisers and publishers.