Real-Time Bidding Spend in Online Video Advertising to Hit $1.14 Billion in 2014 According to Independent Consulting Firm
According to a commissioned study*conducted by Forrester Consulting on behalf of SpotX, the largest global marketplace of digital video ad inventory, real-time bidding (RTB) in online video advertising will account for 24.7 percent of all U.S. online video spending by 2014.