The State of Server-Side Ad Insertion 2019
The State of Server-Side Ad Insertion 2019
International Insights: RTL Group’s Video 2.0 Strategy Pays Off
As someone who was hacked and locked out of her own email account for weeks and only regained access after several desperate pleas on Twitter, I understand the negative impact of hackers and the importance of brand safety and transparency….
JW Player adds three ad partners to Video Player Bidding in quest for full fill rates
Ad-tech companies are moving full speed ahead to chase OTT ad dollars. Here are the 13 companies poised to win the most.
Looking Ahead: Predictions for Programmatic Advanced TV Advertising
Will Ad Measurement Challenges Stifle OTT Growth?
Will Ad Measurement Challenges Stifle OTT Growth?
Software development kit (SDK) spoofing is a form of sophisticated invalid traffic that is particularly nefarious because it’s notoriously difficult to detect. It involves a bad actor figuring out how various app SDKs transmit install and attribution data. It then…
In the never-ending fight against fraud, bad actors continue to grow more sophisticated, developing new strategies as the industry bands together to stomp them out. While many may immediately think of fraudulent web traffic and incidents like Methbot, the industry…