Strategic Audience Planning

Forecasting

SpotX provides unified forecasts across open, private & curated marketplaces.
See how your campaigns will perform based on device type, demographic, player size, quality, viewability and more.

Targeting

Use any of the following targeting capabilities on the SpotX platform to eliminate waste and increase the effectiveness of your video ad campaigns. SpotX works with various 3rd party data providers such as Lotame, Quantcast, BlueKai, eXelate and more.

Demo Targeting

Allows advertisers to reach GRP goals and their consumers, who are identified by demographic characteristics such age, gender, income, ethnicity, and more

Behavioral Targeting

Uses information collected from a consumer’s browsing history including websites visited or searches conducted, and then displays relevant video ads to that consumer, empowering advertisers to reach interested consumers based on age, sex, household income, number of children, interests and in-market status

Contextual Targeting

Targets an individual based on a subject of particular interest to them, displaying ads on sites related specifically to the content the individual is viewing on a webpage

Geographic Targeting

Delivers customized video ads to an audience in a specific geographic location, enabling advertisers to target by country, state, DMA, city and even zip code

Re-Targeting

Uses information collected from a consumer’s browsing history including websites visited or searches conducted, and then displays relevant video ads to that consumer empowering advertisers to reach interested consumers based on age, sex, household income, number of children, interests and in-market status

audience targeting, bot blocking, targeted video advertising

Blacklisted URLs

We have the industry’s largest blacklist, with a dedicated Brand Safety team adding fraudulent URLs each day

audience targeting, bot blocking, targeted video advertising

Bot Blocking

We’ve coupled our proprietary anti-fraud technology in with leading 3rd party vendors like DoubleVerify to identify and root out illegitimate traffic

audience targeting, bot blocking, targeted video advertising

Quality Guarantee

Our brand safety suite leverages the power of technology and human oversight to maximize the quality of video advertising inventory

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