Monetizing Across Devices
An innovator in the OTT news space, Newsy helps advertisers target cord-cutting millennials who consume its video news reports across CTV, desktop and mobile devices. Hear how Newsy partnered with SpotX to reduce latency across platforms and help source demand partners.
“The great thing about working with a smaller company versus some of the larger SSPs out there is the fact that you can work in the same manner that you do in your own startup. You can move quickly, you can move nimbly and you can work together for a greater cause.”
-Blake Sabatinelli, General Manager, Newsy
SpotX Ad Server
“I can’t speak highly enough in terms of what SpotX has allowed us to do. SpotX did a wonderful job helping us understand the metrics that matter in the programmatic marketplaces such video placement, video sizing, and successful implementation steps to maximize each side of their exchanges. All of this ultimately helped our CPMs rise very quickly.
“SpotX allows us to do a lot of strategic ecosystem building with publishing partners and it directly effects our capabilities of distributing LifeZette video content to strategic publishers. They’ve given us the framework that makes the process for publishers grabbing and using LifeZette videos easy. We can basically do deals at scale that leverage the flexibility and reporting of SpotX’s tools while running both direct and marketplace ad campaigns.
“When we were making our video ad server decision, what I loved about SpotX, among other things, is that we can glean so much information about what is happening in the bidding process, about how certain ad marketplaces are performing. This gives us the ability to make strategic decisions very quickly so we can optimize things on the fly throughout the day, as opposed to having to wait a day or a week.
– Aric Berquist, Vice President Strategic Partnerships at Ingraham Media Group / LifeZette
SpotX Programmatic Pipes
SpotX has been chosen to power programmatic sale of premiere digital destination for television enthusiasts, TV Insider’s growing library of video content, which includes exclusive daily video news content from Newsy, an E.W. Scripps Company brand, across desktop and mobile devices.
“TVI’s exclusive content presents the ideal environment for brand advertisers to tap into the premium, hard-to-reach millennial and Gen X audience,” TVI’s Vice President of Marketing Alain Begun said. “As we ramp up our video content with partners like Newsy and Whip Clip in addition to our own exclusive behind-the-scenes and on-location videos, we’ll look to the SpotX platform to fill our premium pre-roll inventory as a supplement to our direct sales efforts.”
– Alain Begun, VP of Marketing at TV Insider
Monetizing on the SpotX Platform
SpotX Video Advertising Platform
“We looked at a lot of different partners out there in the programmatic space. SpotX is a very nice complement to our publisher and content partners. We want to be in an environment where we can provide a lot of transparency, get a lot of actionable insights from a platform, and then be able to further yield optimize and grow revenue for our content and publisher partners, and SpotX allows us to do that.”
– Eric Orme, COO at NDN
Top Notch Customer Service
“SpotX has the best account management in the business. Everyone I’ve worked with is really fast and helpful.”
– Peter Yares, Advertising and Brand Sales Manager at LiveStream
“SpotX has a very responsive and proactive account management team – they don’t just wait for me to email them with a problem, they reach out to me to see how we’re doing. They are continuously and proactively trying to make publisher’s jobs easier with their innovative platform tools and reports.”
– Rich Stora, Ad Operations Manager at Healthguru
Industry-Leading Transparency and Brand Safety
“SpotX continues to lead the charge towards transparency in the video exchange space. By providing the initiation type along with site data, SpotX enables advertisers to make more efficient buying decisions for each individual campaign.”
– Adrian Tompsett, Vice President of Business Development at DataXu
“Buying video on an exchange with brand safety measures activated can offer brands an incredible value and allows marketers to leverage data to create an ongoing conversation with a consumer through a multi-touch point video effort.”
– Adam Kasper, Chief Media Officer, Havas Digital
“As a RTB leader for the buy side, we’re excited to work with SpotX as they are a pioneer in the category of real time bidding for online video. With a single click, marketers using the Turn platform can integrate all of SpotX’s video inventory into their display and mobile campaigns to create a comprehensive, cross-channel digital strategy.”
– Philip Smolin, VP of Product at Turn
Premium Video Inventory
“The amount of premium video inventory has increased over the past year, and that’s because publishers are seeing higher yields. There are a lot of different kinds of providers in the video and display space, but using SpotX makes a lot of sense.”
– Luke McDonough, co-founder and CEO, Real Gravity