Magnite Closes SpotX Acquisition
Creates Largest Independent CTV and Video Ad Platform
SpotX has onboarded TVSquared to power transparent, real-time analytics on delivery, audience and outcomes for national, regional, and local CTV campaigns.
Suite of Data Tools Empowers Media Owners and Advertisers to Leverage First-Party, Third-Party, or Subscriber Data for Audience Targeting
SpotX continued its profitable growth track-record and ended the year with both outstanding financial results and significantly more access to consumers.
The new Catalyst issue is out now! Learn from other media owners about how to build a strong data strategy and see exactly how much value audience data can add to your inventory.
The TV ecosystem has been transformed by the growth of CTV. This short but impactful course guides media planners and TV buyers through the evolving landscape and demonstrates how CTV can be a powerful component of the media plan.
Catch up on the latest inventory quality news in this issue of the Guardian. We dig into the new ads.txt standard for CTV, look at the impact of recent ad fraud schemes, and talk to Dr. Augustine Fou about solving digital ad fraud.
SpotX is integrating the Unified ID 2.0 solution, an open source and interoperable ID framework designed to improve relevant advertising while protecting consumer privacy and transparency without relying on third-party cookies.
Today’s world requires that we continue evolving how we connect and learn from each other. SpotX Ignite convenes top thought leaders in video advertising to explore emerging opportunities and critical ecosystem challenges.
Built for optimal efficiency in the complex video ad landscape, SpotX’s complete video ad serving platform empowers publishers to simplify workflows while maximizing yield.
Streamline all demand and maximize revenue in a single, unified platform.
Automate sales of video inventory with solutions that guarantee total transparency and brand integrity across all screens.
Activate unique first- and third-party audience data in a secure environment to increase the value of your inventory.
Activate SpotX’s Customer Success Team to tailor your video strategy to deliver on your unique KPIs.
Tap into SpotX buy-side relationships and optimize your inventory offerings for maximum fill and yield.
Access premium supply through SpotX Managed Services Team or programmatic DSP partners and buy with confidence while leveraging insights and guidance from our hands-on Account Team.