[…] was purpose-built to help ensure the integrity of ads bought and sold through our platform. So we built features to achieve this, including fully transparent marketplace transactions, Ads.txt & Ads.cert compliance, third-party verification tools, pre-bid invalid traffic filtering, and post-impression detection. Ultimately, the ad server is an oft-overlooked ally in the quest for more […]

[…] 350M uniques with an engagement-based video experience. In May 2021, we launched Sellers.guide, a free resource to shed light on the ad tech supply chain by comparing ads.txt files with sellers.json. Last month, we released the Wizard, an automated tool to clean ads.txt and help publishers regain control of their inventory. Media Contact: Kar […]