clypd and SpotX: supporting the coexistence of linear TV and OTT

clypd and SpotX are building a solution that enables media owners to manage their entire ad sales lifecycle from planning to campaign delivery and reporting across traditional linear TV and digital TV. Powered by audience data, this joint solution will also allow advertisers to locate their audience, extend their reach and achieve scale across digital and linear.

To learn more, check out our blog with Katie Majeski, principal product manager at clypd and Eric Openshaw, senior product manager at SpotX.

Video Player Bidding

As the founding partner in the launch of Video Player Bidding, SpotX is thrilled to announce its continued partnership with JW Player.

Video Player Bidding brings all the benefits of header bidding directly into the video player. The tool has helped over 70 clients serve over one billion ad opportunities every month since its launch in February 2018, leading to higher fill rates and CPMs.

SpotX Explorer

SpotX Explorer enables programmatic buyers to quickly discover inventory availability from some of our featured partners. Find publishers and media owners that match your campaign requirements and create private or curated marketplace deals on-demand.

SpotX Wins Stevie® Award in 2019 Stevie Awards For Sales & Customer Service

SpotX has been recognized as the “Customer Service Department of the Year” in the 13th Annual Stevie Awards for Sales & Customer Service.

2019 Video Advertising Trends

All of the changes and developments that occurred in the advertising ecosystem in 2018 give us a lot of insight regarding what’s to come in 2019 — including new offerings from OTT providers, a transformation of traditional TV, new technology innovations focused on data activation, and increased transparency efforts throughout the supply chain.

RTL Group Acquires SSAI Solutions Provider Yospace

As part of its global Total Video strategy, RTL Group announced today that it has fully acquired the UK-based server-side ad insertion (SSAI) solutions provider Yospace.