Don’t miss the new Guardian issue for the latest brand safety news. This edition covers what to expect as the demise of third-party cookies nears, what to know about buyers.json, how to improve contextual targeting, and more.
SpotX Explorer is the world’s largest online portfolio of premium video inventory, featuring over 190 media owners in the US, Europe, and Asia.
SpotX announces it has signed a strategic agreement with GroupM to serve as the primary partner for all programmatic digital video and OTT inventory. The partnership is being debuted in the US with the intention to scale it globally into other markets. As part of the agreement, SpotX will also develop unique programmatic solutions for GroupM clients which will streamline the ad planning, buying, decisioning, and optimization processes.
SpotX announces it leads SSPs for political advertising across OTT and CTV with over a 900% ad spend increase on our platform since April. OTT and CTV are emerging as the most influential mediums for political candidates leading up to the 2020 election and advertisers are taking advantage by leveraging SpotX as a one-stop shop to launch programmatic campaigns at scale.
The new Catalyst issue is out now, featuring a guide to preparing for holiday ad sales, data segments to improve political and holiday campaigns, plus answers to the most-asked questions about the end of Apple’s IDFA.
Today’s world requires that we continue evolving how we connect and learn from each other. SpotX Ignite convenes top thought leaders in video advertising to explore emerging opportunities and critical ecosystem challenges.
SpotX partnered with TV streaming service Philo to help them create a seamless process for running programmatic OTT campaigns. This resulted in a 242% increase in revenue and 138% increase in the total number of advertisers in 2019. Learn more in our case study.
Built for optimal efficiency in the complex video ad landscape, SpotX’s complete video ad serving platform empowers publishers to simplify workflows while maximizing yield.
Streamline all demand and maximize revenue in a single, unified platform.
Automate sales of video inventory with solutions that guarantee total transparency and brand integrity across all screens.
Activate unique first- and third-party audience data in a secure environment to increase the value of your inventory.
Activate SpotX’s Customer Success Team to tailor your video strategy to deliver on your unique KPIs.
Tap into SpotX buy-side relationships and optimize your inventory offerings for maximum fill and yield.
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Access premium supply through SpotX Managed Services Team or programmatic DSP partners and buy with confidence while leveraging insights and guidance from our hands-on Account Team.
