All of the changes and developments that occurred in the advertising ecosystem in 2018 give us a lot of insight regarding what’s to come in 2019 — including new offerings from OTT providers, a transformation of traditional TV, new technology innovations focused on data activation, and increased transparency efforts throughout the supply chain.
As part of its global Total Video strategy, RTL Group announced today that it has fully acquired the UK-based server-side ad insertion (SSAI) solutions provider Yospace.
Close to 80% of advertisers plan on adopting data-driven targeting in the next year. The vast majority of media owners plan to meet those needs in the next year.
How will you capitalize on the value of your audience data?
Download the full report by IAB, conducted by Maru/Matchbox and sponsored by SpotX, to enhance your OTT video advertising strategy and learn more about the ad-supported OTT video viewing audience demographics, behaviors, and attitudes toward advertising.
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Access premium supply through SpotX’s Managed Services or programmatic DSP partners and buy with confidence while leveraging insights and guidance from our hands-on account team.
