Local linear TV alone provided limited DMA reach and at times annoyingly high frequency. To strategically and thoughtfully reach more of our target audience, we had to combine the impact of linear TV with the precision of CTV — and SpotX delivered in spades and scale.
SpotX supports the IAB Tech Lab’s Sellers.json and SupplyChain object initiatives to increase transparency in the programmatic advertising ecosystem. Check out this blog to learn more about each of these initiatives, and how they can help shine a light on murky practices.
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Richter will head up SpotX’s new Salt Lake City, Utah office which will serve as a hub for research and development teams. Reporting directly to J. Allen Dove, Richter will invest in SpotX data science and machine learning efforts as well as the greater RTL Group’s work in artificial intelligence.
To learn more, check out AdExchanger’s article about the news.
SpotX Explorer enables programmatic buyers to quickly discover inventory availability from some of our featured partners. Find publishers and media owners that match your campaign requirements and create private or curated marketplace deals on-demand.
Built for optimal efficiency in the complex video ad landscape, SpotX’s complete video ad serving platform empowers publishers to simplify workflows while maximizing yield.
Streamline all demand and maximize revenue in a single, unified platform.
Automate sales of video inventory with solutions that guarantee total transparency and brand integrity across all screens.
Activate unique first- and third-party audience data in a secure environment to increase the value of your inventory.
Activate SpotX’s Customer Success Team to tailor your video strategy to deliver on your unique KPIs.
Tap into SpotX buy-side relationships and optimize your inventory offerings for maximum fill and yield.
Check out SpotX services for publishers >>
Access premium supply through SpotX Managed Services Team or programmatic DSP partners and buy with confidence while leveraging insights and guidance from our hands-on Account Team.
