What are the challenges that broadcasters face in delivering the experience and scale of TV with the capabilities of digital? Akamai, SpotX and Yospace have the experience to answer this question from all points of the OTT advertising workflow. Join us as we discuss the latest innovations and share case studies from groundbreaking major events around the globe.
As viewership continues to increase on connected TV devices, having independent measurement of ads is more important than ever. SpotX will be leveraging total and incremental campaign reach reporting with Nielsen’s audience data for connected TV (CTV).
Until now the potential of header bidding for video has been limited by difficult implementation and a fragmented market. Video player bidding is a market-changing solution built for video to greatly improve latency and monetization with just one click.
Although television viewership remains strong, consumer viewing habits have shifted dramatically from broadcast and over-the-air video to live and VOD content delivered via over-the-top.
Configure the SpotX In-Content Ad Unit to include a sticky behavior. With Sticky enabled, the ad will stick to a defined position on the page when a user scrolls past it. This offers:
Built for optimal efficiency in the complex video ad landscape, SpotX’s complete video ad serving platform empowers publishers to simplify workflows while maximizing yield.
Streamline all demand and maximize revenue in a single unified platform.
Automate sales of video inventory with solutions that guarantee total transparency and brand integrity across all screens.
Activate unique first- and third-party audience data in a secure environment to increase the value of your inventory.
Activate SpotX’s customer success team to tailor your video strategy to deliver on your unique KPIs.
Tap into SpotX’s buyside relationships and optimize your inventory offerings for maximum fill and yield.
CHECK OUT SPOTX SERVICES FOR PUBS >>
Access premium supply through SpotX’s Managed Services or programmatic DSP partners and buy with confidence while leveraging insights and guidance from our hands-on account team.
