GroupM Taps SpotX as Primary Programmatic Partner for Digital Video and OTT

SpotX announces it has signed a strategic agreement with GroupM to serve as the primary partner for all programmatic digital video and OTT inventory. The partnership is being debuted in the US with the intention to scale it globally into other markets. As part of the agreement, SpotX will also develop unique programmatic solutions for GroupM clients which will streamline the ad planning, buying, decisioning, and optimization processes.

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SpotX Leads SSPs for Political Advertising

SpotX announces it leads SSPs for political advertising across OTT and CTV with over a 900% ad spend increase on our platform since April. OTT and CTV are emerging as the most influential mediums for political candidates leading up to the 2020 election and advertisers are taking advantage by leveraging SpotX as a one-stop shop to launch programmatic campaigns at scale.

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The SpotX Catalyst: Issue No. 3

The new Catalyst issue is out now, featuring a guide to preparing for holiday ad sales, data segments to improve political and holiday campaigns, plus answers to the most-asked questions about the end of Apple’s IDFA.

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The SpotX Guardian: Issue No. 4

Don’t miss the new Guardian issue for the latest brand safety news. This edition includes a guide to supply path optimization, updates for the 2020 upfronts, best practices to avoid CTV fraud, and more.

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SpotX Ignite

Today’s world requires that we continue evolving how we connect and learn from each other. SpotX Ignite convenes top thought leaders in video advertising to explore emerging opportunities and critical ecosystem challenges.

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Philo Case Study

SpotX partnered with TV streaming service Philo to help them create a seamless process for running programmatic OTT campaigns. This resulted in a 242% increase in revenue and 138% increase in the total number of advertisers in 2019. Learn more in our case study.

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The Video Advertising Platform that Unifies TV, OTT, and Digital Video

Built for optimal efficiency in the complex video ad landscape, SpotX’s complete video ad serving platform empowers publishers to simplify workflows while maximizing yield.

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