Catch up on the latest inventory quality news in this issue of the Guardian. We dig into the new ads.txt standard for CTV, look at the impact of recent ad fraud schemes, and talk to Dr. Augustine Fou about solving digital ad fraud.
SpotX now connects advertisers with Crackle Plus premium inventory distributed across FAST channels
SpotX now connects advertisers with Redbox’s Free Live TV and Free on Demand AVOD Content
SpotX now serves as the primary supply-side platform (SSP) for LG throughout the US, EMEA, and Latin America.
Magnite, the largest independent sell-side advertising platform, has entered into a definitive agreement to acquire SpotX. Together with Magnite, we will serve some of the world’s leading media companies.
SpotX is integrating the Unified ID 2.0 solution, an open source and interoperable ID framework designed to improve relevant advertising while protecting consumer privacy and transparency without relying on third-party cookies.
SpotX Explorer is the world’s largest online portfolio of premium video inventory, featuring over 190 media owners in the US, Europe, and Asia.
Today’s world requires that we continue evolving how we connect and learn from each other. SpotX Ignite convenes top thought leaders in video advertising to explore emerging opportunities and critical ecosystem challenges.
SpotX partnered with TV streaming service Philo to help them create a seamless process for running programmatic OTT campaigns. This resulted in a 242% increase in revenue and 138% increase in the total number of advertisers in 2019. Learn more in our case study.
Built for optimal efficiency in the complex video ad landscape, SpotX’s complete video ad serving platform empowers publishers to simplify workflows while maximizing yield.
Streamline all demand and maximize revenue in a single, unified platform.
Automate sales of video inventory with solutions that guarantee total transparency and brand integrity across all screens.
Activate unique first- and third-party audience data in a secure environment to increase the value of your inventory.
Activate SpotX’s Customer Success Team to tailor your video strategy to deliver on your unique KPIs.
Tap into SpotX buy-side relationships and optimize your inventory offerings for maximum fill and yield.
Check out SpotX services for publishers >>
Access premium supply through SpotX Managed Services Team or programmatic DSP partners and buy with confidence while leveraging insights and guidance from our hands-on Account Team.
