The SpotX Catalyst: Issue 2
The new Catalyst issue is out now with the latest guidance on evolving your data strategy. We’re covering first-party data activation, unified ID solutions, political data segments, and more.
The SpotX Guardian: Issue No. 3
Read the new Guardian issue, out now, for the latest in brand safety news and advice, including new CTV app identification standards, political advertising FAQs, DiCaprio, and more.
Philo Case Study
SpotX partnered with TV streaming service Philo to help them create a seamless process for running programmatic OTT campaigns. This resulted in a 242% increase in revenue and 138% increase in the total number of advertisers in 2019. Learn more in our case study.
Episode 3: Japan
Japan is unique in many ways and that can be seen in their broadcaster and OTT landscape. Hear from CCI, Tokyo Broadcast System Television and SpotX about the evolving Japanese AVOD and SVOD market.
The SpotX Catalyst
We’ve just launched the first issue of the SpotX Catalyst, our quarterly newsletter for media owners dedicated to all things audience data. Issue number 1 is available now.
SpotX Appoints Allan Welch To Strengthen Political Vertical
We are proud to announce the appointment of Allan Welch as our Director, Political & Government Affairs. Welch will be based in Washington D.C. and oversee the company’s political-focused clients. He will report directly to Geoff Halsema, SpotX’s Regional Vice President, Mid-Market, Demand Facilitation. Click below to learn more about this political advertising veteran joining SpotX following the launch of our political data group.
SpotX SEA launches PurePlay for advertisers
PurePlay is our premium programmatic video solution for Southeast Asia, that offers guaranteed viewing engagement rates for advertisers. With PurePlay, we’re able to significantly reduce the workload for time-strapped brands and agencies by providing a simplified and scaled premium video solution.
SpotX Explorer
SpotX Explorer enables programmatic buyers to quickly discover inventory availability from some of our featured partners. Find publishers and media owners that match your campaign requirements and create private or curated marketplace deals on-demand.
Built for optimal efficiency in the complex video ad landscape, SpotX’s complete video ad serving platform empowers publishers to simplify workflows while maximizing yield.
Ad serving
Streamline all demand and maximize revenue in a single, unified platform.
Programmatic infrastructure
Automate sales of video inventory with solutions that guarantee total transparency and brand integrity across all screens.
Data enablement
Activate unique first- and third-party audience data in a secure environment to increase the value of your inventory.
Services
Activate SpotX’s Customer Success Team to tailor your video strategy to deliver on your unique KPIs.
For publishers
Tap into SpotX buy-side relationships and optimize your inventory offerings for maximum fill and yield.
Check out SpotX services for publishers >>
For advertisers
Access premium supply through SpotX Managed Services Team or programmatic DSP partners and buy with confidence while leveraging insights and guidance from our hands-on Account Team.
The most diverse supply of premium video
