INFOGRAPHIC: A YEAR OF ADS.TXT

This infographic covers ads.txt adoption trends and the important milestones of the last year. Learn more about how ads.txt has grown and for a refresher on how to implement it.

SHARETHROUGH AND SPOTX ANNOUNCE NEW INTEGRATION

Sharethrough and SpotX announce a new integration to offer advertisers access to premium, brand-safe environments through the Sharethrough Exchange, helping them reach cross-screen audiences at scale with in-feed video.

SpotX provides total campaign audience insights for connected TV.

As viewership continues to increase on connected TV devices, having independent measurement of ads is more important than ever. SpotX will be leveraging total and incremental campaign reach reporting with Nielsen’s audience data for connected TV (CTV).

VIDEO PLAYER BIDDING

Until now the potential of header bidding for video has been limited by difficult implementation and a fragmented market. Video player bidding is a market-changing solution built for video to greatly improve latency and monetization with just one click.

OUTSTREAM

Configure the SpotX In-Content Ad Unit to include a sticky behavior. With Sticky enabled, the ad will stick to a defined position on the page when a user scrolls past it. This offers:

• Maximum viewability
• Higher completed view rates
• An optional close button
• A configurable position – you can define where on the page the unit “sticks”