SpotX Guardian
The SpotX Guardian is our new quarterly newsletter dedicated to providing advertisers and the ad tech community with a trusted resource for all things brand safety related. Do the right thing and download issue number one today.
SpotX welcomes Dr. Neal Richter as first ever chief scientist.
Richter will head up SpotX’s new Salt Lake City, Utah office which will serve as a hub for research and development teams. Reporting directly to J. Allen Dove, Richter will invest in SpotX data science and machine learning efforts as well as the greater RTL Group’s work in artificial intelligence.
To learn more, check out AdExchanger’s article about the news.
SpotX enabled HPE to use an innovative, unique approach to target and reach audiences within live streaming sports content, across every screen type. This has successfully supported HPE’s brand awareness objective and media efficiency goals.
clypd and SpotX: supporting the coexistence of linear TV and OTT
clypd and SpotX are building a solution that enables media owners to manage their entire ad sales lifecycle from planning to campaign delivery and reporting across traditional linear TV and digital TV. Powered by audience data, this joint solution will also allow advertisers to locate their audience, extend their reach and achieve scale across digital and linear.
To learn more, check out our blog with Katie Majeski, principal product manager at clypd and Eric Openshaw, senior product manager at SpotX.
What are sellers.json and the OpenRTB SupplyChain object?
In April, the IAB Tech Lab introduced two new technical specs for public comment, sellers.json, and the OpenRTB SupplyChain object. The IAB is hoping to use these specs to increase trust in the digital advertising supply chain, specifically on the programmatic supply-side of the industry.
SpotX Explorer
SpotX Explorer enables programmatic buyers to quickly discover inventory availability from some of our featured partners. Find publishers and media owners that match your campaign requirements and create private or curated marketplace deals on-demand.
Publisher Platform
Built for optimal efficiency in the complex video ad landscape, SpotX’s complete video ad serving platform empowers publishers to simplify workflows while maximizing yield.
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Streamline all demand and maximize revenue in a single, unified platform.
Programmatic infrastructure
Automate sales of video inventory with solutions that guarantee total transparency and brand integrity across all screens.
Data enablement
Activate unique first- and third-party audience data in a secure environment to increase the value of your inventory.
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Tap into SpotX buy-side relationships and optimize your inventory offerings for maximum fill and yield.
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Access premium supply through SpotX Managed Services Team or programmatic DSP partners and buy with confidence while leveraging insights and guidance from our hands-on Account Team.
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