Today, SpotX and five other ad tech industry leaders (including Sovrn, OpenX, Rubicon, Telaria, and Pubmatic) have jointly made a powerful statement regarding the current state of programmatic advertising by releasing three core principles for exchanges that we vow to follow and believe will create the trustworthy marketplace that the media industry and consumers deserve.
Download the full report by IAB, conducted by Maru/Matchbox and sponsored by SpotX, to enhance your OTT video advertising strategy and learn more about the ad-supported OTT video viewing audience demographics, behaviors, and attitudes toward advertising.
Through SpotX’s partnerships with 65+ premium DSPs, Outside TV was able to access competitive demand and consistent fill month over month. Learn more in our recent case study.
Header bidding is undeniably complex. Check out our simple, yet comprehensive guide to learn about display vs. video, server-side vs. client-side and best practices for implementation.
Download your copy to learn about five key trends contributing to and shaping the continued evolution of television and the way we define and consume video.
Until now the potential of header bidding for video has been limited by difficult implementation and a fragmented market. Video player bidding is a market-changing solution built for video to greatly improve latency and monetization with just one click.
Configure the SpotX In-Content Ad Unit to include a sticky behavior. With Sticky enabled, the ad will stick to a defined position on the page when a user scrolls past it. This offers:
Built for optimal efficiency in the complex video ad landscape, SpotX’s complete video ad serving platform empowers publishers to simplify workflows while maximizing yield.
Streamline all demand and maximize revenue in a single unified platform.
Automate sales of video inventory with solutions that guarantee total transparency and brand integrity across all screens.
Activate unique first- and third-party audience data in a secure environment to increase the value of your inventory.
Activate SpotX’s customer success team to tailor your video strategy to deliver on your unique KPIs.
Tap into SpotX’s buyside relationships and optimize your inventory offerings for maximum fill and yield.
CHECK OUT SPOTX SERVICES FOR PUBS >>
Access premium supply through SpotX’s Managed Services or programmatic DSP partners and buy with confidence while leveraging insights and guidance from our hands-on account team.
