Until now the potential of header bidding for video has been limited by difficult implementation and a fragmented market. Video player bidding is a market-changing solution built for video to greatly improve latency and monetization with just one click.
Although television viewership remains strong, consumer viewing habits have shifted dramatically from broadcast and over-the-air video to live and VOD content delivered via over-the-top.
In this interview, VP of Sales at fubo TV, Andy Hammond, discusses the shift of live sports to OTT and the challenges of live ad insertion versus VOD.
About fubo TV:
We’ve added support for five more time zones in Campaign Management so more media owners can view campaign data in their local times. You can now view and download hourly or daily campaign reports in the following time zones:
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