Sharethrough and SpotX announce a new integration to offer advertisers access to premium, brand-safe environments through the Sharethrough Exchange, helping them reach cross-screen audiences at scale with in-feed video.
As viewership continues to increase on connected TV devices, having independent measurement of ads is more important than ever. SpotX will be leveraging total and incremental campaign reach reporting with Nielsen’s audience data for connected TV (CTV).
SpotX has launched a new event called, SpotX Explains it All, where advertisers can discuss and engage with industry experts on the opportunities around this topic.
Until now the potential of header bidding for video has been limited by difficult implementation and a fragmented market. Video player bidding is a market-changing solution built for video to greatly improve latency and monetization with just one click.
Configure the SpotX In-Content Ad Unit to include a sticky behavior. With Sticky enabled, the ad will stick to a defined position on the page when a user scrolls past it. This offers:
Built for optimal efficiency in the complex video ad landscape, SpotX’s complete video ad serving platform empowers publishers to simplify workflows while maximizing yield.
Streamline all demand and maximize revenue in a single unified platform.
Automate sales of video inventory with solutions that guarantee total transparency and brand integrity across all screens.
Activate unique first- and third-party audience data in a secure environment to increase the value of your inventory.
Activate SpotX’s customer success team to tailor your video strategy to deliver on your unique KPIs.
Tap into SpotX’s buyside relationships and optimize your inventory offerings for maximum fill and yield.
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Access premium supply through SpotX’s Managed Services or programmatic DSP partners and buy with confidence while leveraging insights and guidance from our hands-on account team.
