Global TV and Video Trends

Download your copy to learn about five key trends contributing to and shaping the continued evolution of television and the way we define and consume video.

SPOTX HACKATHON

We invite you to participate in a single full-day event at SpotX headquarters in Broomfield, CO. The hackathon theme is “Sustaining our Communities” and will focus on environmental, social and infrastructural factors that contribute to sustainability in Colorado.

SpotX provides total campaign audience insights for connected TV.

As viewership continues to increase on connected TV devices, having independent measurement of ads is more important than ever. SpotX will be leveraging total and incremental campaign reach reporting with Nielsen’s audience data for connected TV (CTV).

VIDEO PLAYER BIDDING

Until now the potential of header bidding for video has been limited by difficult implementation and a fragmented market. Video player bidding is a market-changing solution built for video to greatly improve latency and monetization with just one click.

OUTSTREAM

Configure the SpotX In-Content Ad Unit to include a sticky behavior. With Sticky enabled, the ad will stick to a defined position on the page when a user scrolls past it. This offers:

• Maximum viewability
• Higher completed view rates
• An optional close button
• A configurable position – you can define where on the page the unit “sticks”